World Cup Final Drives Billions in Bets on Kalshi and Polymarket
When Argentina and Spain take the field on Sunday for the World Cup final, more than $5.55 billion will be ...
Tag: World Cup 2026 (Soccer)
Adidas Hopes Its World Cup Moment Can Drive U.S. Sales
When Spain and Argentina face off in the World Cup final in New Jersey on Sunday afternoon, the three stripes ...
Your ‘Live’ World Cup Broadcast Is Not Really Live
Big live sports events create communal moments, as people all over a city, a country, or even the world, experience ...
America Caught World Cup Fever. His Job Is to Capitalize on It.
The last time the United States hosted the men’s FIFA World Cup, in 1994, the country didn’t even have a ...
How Wealthy People Are Getting to World Cup Games
For the ordinary fútbol fan, the nine-mile journey from Manhattan to the World Cup stadium in New Jersey is as ...
Kansas City, the Smallest World Cup Host, Has the World at Its Feet
The Dutch, donning orange and hopping with happy feet, turned the streets of Kansas City into an undulating conga line. ...
The World Cup’s Biggest Match Is Nike Vs. Adidas
As World Cup matches take place across the United States, Nike and Adidas, the two largest sportswear companies in the ...
As Messi Dominates the World Cup, a War Is Waged Over Maradona’s Image
In an army of Lionel Messis outside AT&T Stadium in Arlington, Texas, Juan Manuel Garcia stood apart.Like the other fans, ...
Trump’s World Cup Intervention Roils the Soccer World, and Beyond
Andrew here. Trump accounts are now live. As we previewed in a scoop in May, a major shift in the ...
The Taylor Swift Wedding and a Hot New York Summer
Andrew here. Who would have thought that the stock market would be driven by memory chip companies? The demand for ...
How to Run a News Company in the Age of Polarization and A.I. Slop
In his office, Cesar Conde sits across from a wall of TV screens. They feature a wide array of programming ...
Providence Isn’t an Official World Cup Host, but It Sure Is Acting Like One
Fans of Scotland’s World Cup team, thousands strong, will march on Providence, Rhode Island’s capital, next month and local officials ...
Can the World Cup Help the U.S. Beer Industry Kick Its Slump?
Butch McGuire’s, a pub in downtown Chicago, is planning on holding watch parties for some World Cup soccer games. But ...
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