Brand New Day’ $36M+, ‘Insidious 6’ $23M+ Opening

SATURDAY AM WRITETHRU after Friday afternoon update: Refresh for more and chart…This weekend belongs to Sony, or at least the top two spots at the box office do, with Marvel Studios’ Spider-Man: Brand New Day‘s fourth frame of $36.5 million at 4,006 sites and Blumhouse/Atomic Monster/Stage 6’s Insidious: Out of the Further opening to $23.7M at 3,303 theaters.

The number of K-12 schools on summer break dwindled to 38% yesterday, so we’ll see if Saturday’s business puffs up grosses even more.

Insidious 6 led Friday with $10.6M followed by Brand New Day with $9.8M.

Running cume by Sunday for Brand New Day, Destin Daniel Cretton and Zendaya’s highest-grossing movie ever is $852.4M as it’s poised to overtake Avengers: Endgame‘s $858.3M and become the second highest-grossing movie ever at the domestic B.O. (Remember though, that Russo Brothers title is getting a reissue in September). Endgame at $2.7 billion worldwide remains Tom Holland’s top-grossing movie.

What a difference a year makes: A year ago, Sony had the adult-skewing Darren Aronofsky caper Caught Stealing, which unfortunately didn’t find an audience. It had a lofty cost around $65M before P&A and opened to $7.8M; it died at $19M stateside and $33.2M global.

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When it comes to the PG-13 Insidious 6, it’s the fifth time the franchise has opened to north of $20M. Muy bien. The only movie in the bunch to open at less than $20M was the original 2010 title, which began with $13.2M stateside. Insidious 6 gets a C+, just like its previous chapter, Red Door. The best grades in the franchise belong to Insidious 2 and 3 with a B+.

These pics have a fast burn; the highest domestic ever for one of ’em was Insidious 2 at $83.5M, followed by the last film, Red Door, with $82.1M. Sony has a great history of programming a horror film in the late August period (remember 2016’s Don’t Breathe which opened to $26.4M and ended its states run at $89.4M?).

Insidious 6 played best in the South Central and West where 46% of the gross is currently coming from vs a norm of 38% for all other titles in the marketplace. AMC Burbank is the top grossing venue with close to $34K so far. Latino and Hispanic moviegoers led the charge at 42% here, followed by 26% Caucasian, 16% Black and 9% Asian American.

Pre-release social media metrics were great on Insidious 6 with a social media universe at 282.2M across TikTok, Facebook, Instagram, X and YouTube. That’s higher than 2023’s Insidious: Red Door, which counted north of 182M followers before its North American opening. Out of the Further‘s social media universe is also ahead of Sony’s January horror release 28 Years Later: The Bone Temple (195M followers).

Universal’s The Odyssey doesn’t need any blessings from the gods, just from Imax, as it’s holding in with a $18.5M sixth frame at 3,091 screens, down 22%, with a running total by Sunday of $538M. As we have reporting, Odyssey and Brand New Day are splitting Imax, while PLFs are between Insidious 6 (repping 26% of the weekend’s gross) and Spidey. The end game here for Nolan’s highest grossing movie ever is believed to be $575M in North America.

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Fourth for the weekend is going to the second frame of Paramount/Spin Master’s PAW Patrol: The Dino Movie at 3,609 sites with $2.45M today, $8.5M 3-day, -58%, and a running cume of $34.8M.

Fifth is going to Warner Bros/Bad Robot’s The End of Oak Street at 3,478 sites with $2.3M today, $8M 3-day, -62%, and a running cume of $36.9M.

Once again, Saturday will determine if both these movies go any higher. End of Oak Street is rated PG-13. There was still a great amount of colleges on break yesterday at 71% per Rentrak.

Lionsgate’s Jason Statham R-rated movie Mutiny at 2,703 theaters is ranking 6th with a $2.8M first Friday (including those $700,000 previews) and $7.4M 3-day. My sources tell me that Lionsgate took U.S. for around $15M before P&A. The movie’s start is above Statham’s early 2026 title Shelter, which bowed to $5.5M, and just ahead of Crank 2‘s $6.9M opening in 2009. Mutiny gets at B+ CinemaScore, the same as Shelter and his January hit from a few years ago, The Beekeeper. It’s clear, Statham fans don’t hate watch his movies.

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Black Bear’s R-rated Spa Weekend at 2,009 theaters is saw $1.1M yesterday with a $3M start in 9th place. It’s older skewing with 51% over 45. Those who showed up didn’t entirely hate it at a B+.

PREVIOUSLY, FRIDAY AM: Sony/Blumhouse Atomic Monster/Stage 6 Films’ Insidious: Out of the Further made $3 million in previews Thursday, a figure that’s under the $5M previews of the franchise’s previous chapter, Insidious: Red Door, which did $5M and posted a $33M opening weekend in July 2023. Previews began at 2 p.m.

The outlook for the weekend, as we told you in what’s expected to be a one-two punch from Sony, is $23M-$27M at 3,303 theaters. The Culver City lot also has the fourth weekend of Spider-Man: Brand New Day. which is expected to do around $35M and take the No. 1 spot in the charts again.

The Tom Holland-Zendaya Spidey movie ended its third week with $100.1M at 4,539 theaters, which is more than Avengers: Endgame‘s third week ($80.9M) but behind Star Wars: Force Awakens’ third week ($118.4M). Running cume for Brand New Day is $815.9M.

Out of the Further‘s less-than-franchise-record start is to be expected: The Jacob Chase-directed and -written feature is a spinoff, with the only core series thespian in the pic being Lin Shaye. Pic follows Gemma, a young mother raising her daughter in the house she grew up in, who discovers she can travel into The Further, where she possesses an ability to bring what lives there back to the real world. Critics aren’t wild that they sat through Out of the Further at 58% Rotten on Rotten Tomatoes; no audience score yet. Note that’s better than previous chapter, Red Door, at 40%. The best reviews for an Insidious movie goes to the first one in 2010 at 60% fresh.

Lionsgate’s Jason Statham-starring R-rated feature Mutiny did $700,000 in previews that began at 5 p.m. Thursday. The pic is directed by Plane filmmaker Jean-François Richet, who delivered Lionsgate that Gerard Butler cash cow: that 2023 pic opened to $10.2M, ended its domestic run at $32.1M and made $74.5M worldwide. Weekend estimate for Muntiny is in the single-digit millions at 2,703 theaters. Critics wanted to throw a mutiny at the theater while watching the movie with a 48% Rotten Tomatoes grade. No audience score yet.

Statham’s previous movie from Black Bear, Shelter, had better reviews at 64% fresh but opened to $5.5M domestic, legged out to $12.8M with better prospects abroad with a $54.5M global haul.

Also opening frame is Vertical’s The Magic Faraway Tree at 1,611 theaters, and Black Bear’s R-rated female comedy Spa Weekend at 2,009 sites, both expected to be in the low single-digit millions.

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