Amazon’s popular discount event has usually gone live in July.
WASHINGTON — Amazon has officially announced when Prime Day will be this year, arriving earlier than usual.
The popular discount event has traditionally been a two-day sale in recent years, but for 2026 the retailer says Prime members will have four days to shop.
Prime Day 2026 will kick off on June 23 at 12:01 a.m. PDT through June 26.
“Prime Day is the biggest shopping event of the year exclusively for members, whether they’re looking for deals on the latest electronics, getting ahead on back-to-school shopping, or saving on fresh groceries and household essentials,” Jamil Ghani, vice president of Amazon Prime, said in a news release. “This year, we’ve made it even easier for members to find what they’re looking for—and the excitement starts before day one, from scoring $5 pizzas at Little Caesars to early screenings of Spider-Man: Brand New Day in theaters.”
Prime Day typically takes place in July. The last time the online retailer had Prime Day in June was in 2021.
Walmart and Target tend to host their own respective sales events around Prime Day, with Target already announcing its Circle Deal Days around the same timeframe.
When is Amazon Prime Day 2026?
Prime Day will kick off on June 23 at 12:01 a.m. PDT through June 26.
What’s new for Amazon Prime Day?
Amazon announced the return of its “Today’s Big Deals” for Prime Day. Starting at midnight Pacific on each day of the sale, there will be “themed daily drops” across top brands like LG, Sol De Janeiro and Levi’s.
These “Big Deal” drops will feature “some of the most exciting deals of the event” and will only be available for a limited time, while supplies last.
Details on Prime Day discounts, deals
According to Tuesday’s announcement, Prime Day will include deals on brands like Hydro Flask, Away, Milk Makeup, Owala, Dyson and more.
Amazon also announced the return of the Little Caesars pizza deal. Prime subscribers can enjoy a $5 classic large pepperoni or cheese pizza between June 15 and June 26. The deal can be redeemed up to five times on different days for a total saving of $30 depending on the location. The order must be placed at Amazon.com/LittleCaesars.
Early Prime Day Deals
While the four-day event doesn’t kick off for a few weeks, members can access some early Prime Day deals on select Amazon devices, as well as products from some small businesses.
Do you need a membership to shop Amazon Prime Day?
Yes, customers need a Prime membership to be able to shop all of the deals available on Prime Day 2026. In the U.S., a membership costs $14.99 per month or $139 per year. You may also be eligible for a free 30-day trial.
