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There was a time when footballers’ wives and girlfriends were famous simply for being footballers’ wives and girlfriends.
The original WAG era, immortalised by Victoria Beckham, Coleen Rooney and Cheryl Tweedy, was dominated by paparazzi photos, nightclub appearances and front-page tabloid headlines.
Fast forward to 2026, and a new generation has taken control. They’re calling it #WagTok.
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