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She has more family drama than a prime-time soap opera and GCSEs on the horizon to juggle.
Now Harper Beckham is adding to her high-octane lifestyle by launching a skincare brand.
The 15-year-old will sell products under the name Harlo By Harper, having presented a PowerPoint of her business plan to her mum, who of course has her own successful beauty empire.
‘She loves products, she loves formulas,’ Victoria said recently. ‘I mean, she’s been sitting on my lap taking part in beauty development meetings ever since she was little.’
But Harper, expected to be selling face washes and serums from next year, has competition.
Princess Andre, 19, influencer and daughter of former pop star Peter Andre and reality star Katie Price, also announced the launch of her own make up brand, By Princess, to her 996,000 Instagram followers this month.
Valencia Fury, eight, daughter of boxer Tyson Fury, 37, and his wife Paris, 36, has just revealed a collaboration with Superdrug’s Fantasy beauty products.
‘I’m eight years old and I’m obsessed with makeup,’ she says as she unveils her range costing between £1 and £3 on her dad’s Instagram page.
Harper Beckham is adding to her high-octane lifestyle by launching a skincare brand, which will sell products under the name Harlo By Harper
Princess Andre, 19, influencer and daughter of former pop star Peter Andre and reality star Katie Price, also announced the launch of her own make up brand, By Princess
Eight-year-old Valencia Fury, daughter of boxer Tyson Fury, 37, and his wife Paris, 36, has just revealed a collaboration with Superdrug
Perhaps we shouldn’t be surprised. Skincare is a big deal for Gen Alpha, the global market for teens and tweens is predicted to be worth £150billion by 2030.
Scrolling for products has become a big hobby, the ultimate status symbol a ‘vanity’ – or dressing table to you and I – in which to keep their products.
And who better to sell beauty to teens, than teenagers themselves, especially when they have a ready built fanbase, courtesy of their famous parents?
‘Celebrities and influencers have large captive audiences that makes the barrier to entry launching beauty brands much lower than it ever was,’ says independent beauty marketing consultant Helen Elldred, herself mum to a 15-year-old girl.
The beauty industry has ‘strong margins and repeat purchase rates,’ she adds. ‘So from a marketing perspective, it often makes sense.’
Although the current crop of teenage beauty CEOs have designed skincare specifically for teens, without ingredients such as retinols and acids, Ashton Collins, director of campaign group Save Face, is still concerned.
‘Children do not need skincare unless it’s SPF or prescribed by a doctor for a particular skin condition,’ she says. ‘I think it’s potentially harmful and perpetuating this already quite big problem.’
The social media algorithm can still easily send them down the Botox and filler route, she says. ‘Once you’ve entered that rabbit hole as a child you start seeing much more harmful things that become normalised.’
For Harper Beckham, however, her more pressing concern will be how to establish herself in crowded market. After all, she’ll have these young titans to contend with.
The child star who spotted a gap in the market
One of the first teen brands, Florence by Mills was launched by Millie Bobby Brown in 2019, when she was 15
One of the first teen brands, Florence by Mills was launched by Millie Bobby Brown in 2019, when she was 15, famous for her role as gutsy but relatable psychic Eleven in Netflix’s Stranger Things, and an inadvertent skincare expert.
‘I’ve been in a makeup chair since I was 10, 11 years old, and I have really been introduced to all types of products,’ said Millie, who has British parents but moved to America aged 8.
Her company name is a hybrid of her great-grandmother Florence and her own nickname. There was, she stressed (and we will hear this a lot) ‘a gap in the market for young people’ in terms of products that weren’t designed to be anti-ageing.
Her lilac packaged products include under eye gel pads and peel off face masks.
Millie is now 22, with around 25 staff and a Los Angeles HQ for Florence by Mills, which has nearly 4m Instagram followers (a snip compared to Millie’s 71m) and is already estimated to be worth around £30m.
USP: Affordable(ish) unfussy products.
Signature product: Zero Chill Face MIst, £14.20
What the fans say: ‘o m g. This face wash cleared up my skin like crazyyyyy!’
Skincare with a social conscience
Talia Hecht, 18, has no obvious show business connections nor a bling social media profile (she has a relatively paltry 30,000 followers on Instagram), but an entrepreneurial spirit and altruism that strikes a chord with sensitive Gen Z.
She came up with the idea for her brand, Monet Skincare while working part time at a beauty bar aged 14 and spent the next three years visiting trade shows and researching ingredients suitable for young skin, building her website by herself.
Last year, aged 17, the result, Monet Skincare Moisturizer, an oil-free gel moisturiser containing hyaluronic acid to plump skin as well as avocado and jojoba oil to moisturise, was launched at a decidedly unglamorous industry trade event.
‘I wanted to create a skincare line that speaks to my generation’s needs — something clean, effective and anti-inflammatory that helps teens feel confident in their skin,’ said Hecht, from New Jersey in the States, whose business also donates to youth charities.
‘This product is about much more than skincare. It’s about supporting teens in crisis, too.’
USP: Skincare with a social purpose
Signature product: The only product – Monet Skincare Moisturiser, £28
What the fans say: ‘My acne-prone skin feels hydrated without breaking out.’
The 13-year-old who schedules meetings around school
Having reacted badly to anti-ageing products she’d seen on TikTok, Coco Granderson convinced her mum and dad that there was a gap in the market for skincare for kids
Coco and her mum, Danielle, 45, co-founded Yes Day (what the Grandersons call Coco’s birthday, because she can ask for anything she wants) last year, when she was 13
Having reacted badly to anti-ageing products she’d seen on TikTok, Coco Granderson convinced her mum Danielle and dad Damien there was a gap in the market for skincare specifically for kids.
‘She put together a PowerPoint of her business plan and marketing strategy and presented it to me and Danielle,’ said Damien, an entertainment lawyer from – where else? – Los Angeles.
Coco and Danielle, 45, co-founded Yes Day (what the Grandersons call Coco’s birthday, because she can ask for anything she wants) last year, when she was 13.
‘I like working with someone I know really well,’ said Coco, a volleyball player and the eldest of three sisters, albeit still in braces. Coco schedules meetings about her pastel packaged products, aimed at children aged ten to 16 and expected to arrive with UK stockists soon, before school.
‘Some teachers are more understanding than others,’ said Danielle, who added she wants her daughter’s business ‘to be a learning experience and an exercise that if you want to start something, these are the steps to make it happen.’
Yes Day’s Hollywood launch party was attended by Beyonce’s daughter, Blue Ivy Carter. Its revenue is not known, but, Damien said recently, the company is not yet turning a profit.
USP: A Yes Day app customers can join to ‘hype each other up.’
Signature product: Whip Dream Moisturiser, £24
What the fans say: ‘love the smell and the glow it gives me!’
The Kardashian who made a killing from her lips
Kylie Jenner’s Kylie Cosmetics launched in 2015, when she was 18, and was controversial from the start
Having attributed her noticeably fuller lips to liner and lipstick, only to later admit to filler, didn’t stop Kylie Jenner building a business based around sell-out Lip Kits.
Kylie Cosmetics launched aged in 2015, when she was 18, and was controversial from the start.
But, with over 500 million social media followers and a family that only had to sneeze to make headlines, Kylie, now 28, daughter of reality TV stars Kris and Caitlyn Jenner, and half-sibling to Kim and Kourtney Kardashian, had a ready-made teenage customer base and her Lip Kits – a lip liner and lipstick duo – instantly sold out.
‘I couldn’t handle it because I really wanted to just make everyone happy,’ she said of those early months recently.
Not everyone is a fan, however, with one Reddit customer describing the sensation as ‘like slathering glittery maple syrup on your lips.’ Nonetheless, in 2019 Coty Inc bought a 51 per cent stake in her company for £463m.
In 2020 Forbes magazine estimated Kylie’s worth at £670m, and although critics claim she’s peaked, there’s a younger ambassador waiting in the wings – Kylie is hoping to pass her business on to her eight year old daughter, Stormi, who ‘loves to play with make-up.’
USP: Monetising that mouth
Signature product: Kylie Cosmetics Matte Lip Kit (£29)
What the fans say: ‘I always feel so confident and gorgeous when I’m wearing any of Kylie’s lip products!’
The hair care teens who impressed Harry Styles
With a stuffy school uniform cramping their style friends Emily Matson and Julianne Goldmark started making hair bands to express themselves as students at school in Los Angeles.
‘Since I was four or five years old, I always loved styling my hair,’ said Julianne. They launched Emi Jay in 2009, when they were 14.
‘I was in school every single day and had other activities. There’s no way that we could have done this without our moms,’ she said.
Julianne bought Matson out of the business in 2019 – for reasons neither has discussed – renaming the company Emi Jay 2.0. Its Big Effing Clip – a plastic £33 claw to pull hair back with – has become a viral sensation, selling over one million clips after celebrities including Harry Styles and Bella Hadid were spotted wearing it.
In 2023 Julianne launched her first styling product, Angelstick (£35), ‘a huge risk, because you don’t know if a company that’s been known just for accessories is going to be necessarily taken seriously when it comes to hair care and hair styling products,’ she said.
Hair mask Dream Crème (£41) was launched in 2024. Julianne a veteran of the market is now 31 and has 24 employees, including her mum, an estimated £20m a year revenue and Selfridges as a UK stockist.
USP: High end, low maintenance chic
Signature product: Angelstick® Hair Styling Stick (£35)
What the fans say: ‘Smells like warm sugar cookies.’
The TikTok trailblazer
Dancer Charli D’Amelio shot to fame posting dance videos on TikTok in 2019, becoming the first person to surpass 100m followers on the platform and attracting the attention of make-up brand Morphe 2, the younger, hipper arm of cosmetics company Morphe
Dancer Charli D’Amelio shot to fame posting dance videos on TikTok in 2019, becoming the first person to surpass 100m followers on the platform and attracting the attention of make-up brand Morphe 2, the younger, hipper arm of cosmetics company Morphe.
It signed a then 16-year-old Charli and her 18-year-old sister Dixie as partners for its launch, using them to showcase natural make-up with products such as skin tints, jelly eye shimmers and lip tints.
Charli, now 22, from Connecticut, who’s been wearing make up for her dance competitions since she was four, said, with no apparent irony, she wanted to teach her teen fans how to be confident ‘with little to no make-up.’
The social media star, who has said her ambition is ‘continuing to spread the message of positivity and kindness’ has since launched her own fragrance, Born Dreamer, has a Gen Z clothing brand, and an estimated net worth of £25m.
USP: The original Queen of TikTok
Signature product: Wondertint Cheek and Lip Mousse (£12)
What the fans say: ‘I would probably die of a heart attack if this colour was ever discontinued.’
