Apple has settled a class-action lawsuit over claims that it misled customers about Siri’s artificial intelligence features, according to a recent court filing.
The class-action lawsuit, filed in federal court in the Northern District of California on behalf of US consumers, alleges that the tech giant deceived customers by marketing ‘Enhanced Siri features’ that did not yet exist, leading them to buy iPhones based on false advertising.
The lawsuit claims that Apple ‘promoted AI capabilities that did not exist at the time, do not exist now, and will not exist for two or more years.’
It also alleges that Apple ‘saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone‘s release.’
The proposed $250 million settlement applies to consumers in the US who purchased an Apple Intelligence-compatible device between June 10, 2024 and March 29, 2025.
Eligible devices include the iPhone 15 Pro, iPhone 15 Pro Max, iPhone 16, iPhone 16e, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max.
Under the agreement, eligible users are expected to receive about $25 per qualifying device, although the final amount could change depending on how many claims are filed.
Approximately 37 million iPhone owners are eligible, according to the court filing.
Eligible devices include the iPhone 15 Pro, iPhone 15 Pro Max (pictured), iPhone 16, iPhone 16e, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max
To file a claim, consumers will need to provide proof that they purchased an eligible device, which may include the device’s serial number, Apple Account details, or associated phone number.
The settlement received preliminary approval today, and eligible users are expected to receive notices with instructions on how to submit claims within the next 45 days.
Customers will be notified by email or mail that they can file a claim on a settlement website, it said.
‘Apple has reached a settlement to resolve claims related to the availability of two additional features,’ the tech giant said in a statement.
‘We resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.’
The Daily Mail has reached out to Apple for comment.
The false advertising allegations focused on several heavily promoted Apple Intelligence features that critics claimed were not fully available at launch.
Among the biggest complaints was Apple’s ‘new’ Siri, which was marketed as a far more personalized assistant capable of deeply integrating with apps and accessing personal data stored on the device.
To file a claim, consumers will need to provide proof that they purchased an eligible device, which may include the device’s serial number, Apple Account details, or associated phone number.
Apple also advertised Siri’s so-called ‘on-screen awareness,’ a feature that would allow the assistant to understand and act on information displayed on a user’s screen, such as automatically adding an address from a text message into contacts.
Plaintiffs argued that those capabilities were missing when the devices were released.
The lawsuit further pointed to Apple’s promotion of advanced generative AI tools, including image-generation features and enhanced writing assistants, which were advertised as part of the initial rollout of Apple Intelligence despite not being widely available at launch.
In 2025, an advertising watchdog said that Apple went too far with the AI marketing.
The National Advertising Division, a non-profit focused on ‘truth in advertising,’ said Apple agreed to pull a commercial promoting its upgraded Siri assistant after questions were raised about the company’s AI claims.
The ad, titled ‘More Personal Siri,’ showcased the iPhone 16 and highlighted advanced Siri features that had not yet been released to the public.
The commercial debuted in September as part of Apple’s push to market its new AI-powered technology.
Months later, in March, Apple acknowledged that several of the promised Siri upgrades would not arrive as expected and announced the features had been postponed until sometime next year.
