Rachel Dillon, the wife of Kayla Itsines’ ex Tobi Pearce, has been slammed for the latest marketing stunt she used for her athleisure wear brand.
The influencer, 31, was called out online for photos she shared on Monday, which saw a model pose provocatively in activewear from her brand Crop Shop Boutique.
One image saw the model bent over in a suggestive position during a Pilates class, with followers flocking to Reddit to criticise the photos as ‘softcore’.
‘What in the softcore is this! Who approved this as the FIRST IMAGE of their new sets?!’ one person fumed as they shared a screenshot of the latest CSB post.
‘This brand has done a total 180 from what it used to be. Sad to see the money grab, but also not surprised.’
Others echoed the sentiment, with many expressing disappointment in the brand’s new direction.
Rachel Dillon, 31, the wife of Kayla Itsines’ ex Tobi Pearce, has been slammed for the latest marketing stunt she used for her athleisure wear brand
‘So weird for this brand it always felt like clean girl vibes to me, this is kind of trashy for them. Definitely threw me off ordering lol,’ said one.
‘It’s sad, we as women have gone from being strong/independent, to nothing more than just being good for sex,’ added another.
A third noted: ‘Who is this geared towards? Men buying active wear for their girlfriends? I’m genuinely curious lol’
Another agreed: ‘That’s what I thought. I am a body positive, show us what you got kinda person, but this is 100% for the male gaze and it’s so out of place. So weird.’
‘This is absolutely cringe and despicable. Only for the male gaze. It’s s*** quality too,’ someone else wrote.
Daily Mail has reached out to Rachel for comment.
It’s not the only time the fitness instructor has faced backlash this year, as she was recently criticised over a meal she prepared for herself.
In July, the fitness influencer shared an Instagram reel of her one-pan salmon noodles recipe with a step-by-step method.
The influencer was called out online for photos she shared on Monday which saw a model pose provocatively in activewear from her brand Crop Shop Boutique
One image saw the model bent over in a suggestive position during a Pilates class, with followers flocking to Reddit to criticise the photos as ‘softcore porn’
The meal contained ingredients like sweet soy sauce, sesame oil, two-minute noodles and plenty of roasted vegetables.
However, several social media users branded the meal as ‘unhealthy’, with many complaining about the high sugar and salt content.
Rachel responded in a candid admission, asking her followers: ‘Does eating noodles make me “unhealthy”?’
‘After a seriously heated thread on my noodle recipe reel, I wanted to chat with you about my approach to health and fitness, and more specifically, nutrition,’ she said.
‘Yes, I included 2-minute noodles in my recipe. And yes, they are often labelled as “unhealthy”, but I truly believe all food has a place in a healthy, balanced diet and trying different foods is one of my favourite things to do! Food is meant to be enjoyed.
‘Flexible dieting is all about balance and moderation. This means that no food is off-limits, and you don’t need to feel guilty about enjoying your favourite dishes in moderation—yes, even noodles!’
Rachel, who is a qualified personal trainer and the owner and founder of workout program app Move With Us, emphasised that flexible dieting promotes a positive mindset around food, rather than labelling certain items as ‘good’ or ‘bad’.
