Starbucks customers are about to see a much smaller menu.
The coffee giant has announced that it is removing 13 less popular drinks on March 4.
“As part of our plan to get back to Starbucks, we’re simplifying our menu to focus on fewer, more popular items, executed with excellence,” Starbucks told TODAY.com. “This will make way for innovation, help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company.”
Here is the full list of Starbucks drinks getting the axe:
- Iced Matcha Lemonade
- Espresso Frappuccino
- Caffè Vanilla Frappuccino
- White Chocolate Mocha Frappuccino
- Java Chip Frappuccino.
- Chai Crème Frappuccino
- Caramel Ribbon Crunch Crème Frappuccino
- Double Chocolaty Chip Crème Frappuccino
- Chocolate Cookie Crumble Crème Frappuccino
- White Chocolate Crème Frappuccino
- White Hot Chocolate
- Royal English Breakfast Latte
- Honey Almondmilk Flat White
The slimmed-down menu is part of a broader shift in operations by the world’s most iconic coffee brand. In a letter to employees on Monday, new Starbucks CEO Brian Niccol announced plans to lay off 1,100 corporate employees globally.
“Our intent is to operate more efficiently, increase accountability, reduce complexity and drive better integration,” Niccol wrote in the letter.
Starbucks hired Niccol last fall to reverse slowing sales, which fell 2% in its 2024 fiscal year.
Niccol has said he wants to improve service times — especially during the morning rush — and reestablish stores as community gathering places.
The Associated Press contributed to this report.
