An Australian business owner on the brink of going bust has been left lost for words after an influencer quoted almost $100,000 to promote her brand.
The unnamed content creator quoted Prilla Bowen $82,000 for a TikTok that would highlight products from her swimwear brand Prilla Collective.
Ms Bowen has given herself 30 days to save her brand from shutting down for good and has been sharing the challenges of being a small business owner.
She joked she almost fell of her ‘f***ing chair’ when she received the quote after she had contacted several influencers.
The influencer quoted Prilla Bowen $82,000 for a TikTok that would highlight products from her swimwear brand (pictured are two different models from a previous photoshoot)
‘I knew I was shooting my shot with this last one but I felt so awkward saying I have a small budget so I just said ‘yes, send me your prices’,’ she said.
‘No hate whatsoever, I know this is people’s jobs but I did not realise how much money influencers make.
‘I’m not making that in my own swimwear business let alone giving it to an influencer, I am way out of my league here.’
The influencer quoted Ms Bowen $53,180 for an Instagram feed post, $60,000 for an Instagram reel and $33,490 for an Instagram story with five frames.
A TikTok video that highlighted the brand would cost $83,580 while a post that didn’t highlight the swimwear was $48,630.
Ms Bowen reached out to two other influencers in the hopes they would be less expensive, but was unable to afford their rates.
Ms Bowen (pictured) joked she almost fell of her ‘f***ing chair’ when she received the quote
The first creator has 210,000 followers and charged $4,500 for an Instagram feed post, $6,500 for a reel and a $1,000 for a five-frame story post.
The second, who has 86,000 followers, quoted between $1,300 to $3,000 depending on which social media app the content was posted on.
Products from the swimwear brand range from $55 to $130.
Aussies were quick to share their thoughts with many slamming the astronomical prices.
‘I need to quit nursing and become an influencer lol,’ one woman wrote.
‘Omg it’s so hectic isn’t it! So unrealistic for small businesses,’ a second shared.
‘Who has the money??!!!’ a third commented.
