Tony Robbins, the renowned life coach and self-help author, is teaming with Paramount Global to launch a FAST channel.
The new channel, which will be available this summer on Pluto TV, Prime Video, Plex and Roku, will offer access to Robbins’ seminars for the first time. It will feature nearly five decades of programming.
Robbins announced the venture Wednesday at NATPE in Miami, appearing alongside Dan Cohen, Paramount’s Chief Content Licensing Officer.
In a panel conversation, the partners said Brett Ratner played a key role in connecting Robbins with Paramount, which initiated the idea and sought approval from Robbins. The exact role in the channel played by Ratner was not specified during the session, but the panelists noted that multiple notable personalities aside from Robbins will appear, but he will curate those selections.
Paramount has drawn on its assets for previous FAST channels centered on Miramar and National Lampoon. The march of the FAST business toward billions in annual revenue began a decade ago on Pluto, which Paramount acquired in 2019.
Robbins has kept his materials and teachings largely under wraps except for clients willing to pay thousands to attend the sessions. In 2016, he granted access to filmmaker Joe Berlinger for the Netflix documentary Tony Robbins: I Am Not Your Guru.
”If you see that, it will give you a taste of what we’re doing” on the channel, Robbins said.
Cohen said the intensity of Robbins’ interactions and work with followers is unusual across the dial. “You’re really not seeing much of that on television these days,” he said.
Movies, vintage Robbins clips and occasional live events are also in the offing, Cohen said.
Robbins didn’t just license his name and walk away, Cohen said. “That’s why I am so convinced this is going to cut through,” the exec said.
