EXCLUSIVE: Paradigm has named Sarah Shulman as VP of Corporate Communications.
In her new role, Shulman will oversee all internal and external communications strategies, manage media relations, client publicity, strategic planning and social media for the agency, further elevating Paradigm’s brand across the entertainment industry.
“Sarah’s deep knowledge and experience with media relations as well as her thoughtful storytelling abilities make her a tremendous asset to our ever-growing agency. We are thrilled to welcome her to the team,” said Andrew Ruf and Jack Tantleff in a joint statement.
“I’m absolutely thrilled to be joining Paradigm – a place where talent is truly recognized and supported. It is an honor to be surrounded by a team that values creativity, collaboration, and growth,” said Shulman.
Shulman comes from Buchwald where she served as the agency’s first head of Corporate Communications, spearheading internal and external communications, media relations, special events, client publicity and strategic planning.
Prior to Buchwald, Shulman launched the Verve’s communications department, carrying out the talent and lit agency’s press strategy and releases for national announcements including signing the WGA Code of Conduct and responding to #PayUpHollywood.
She had a five-year run at ICM Partners as a member of the corporate communications team providing media relations support for all lines of the business including motion picture, television, theater, music, publishing, and branded entertainment departments. She holds a Bachelor of Arts degree in Public Relations and Advertising from Chapman University’s Dodge College of Film and Media Arts.
Last week Paradigm announced the launch of The Sports Group, a dedicated, all-encompassing division established to represent a roster of elite athletes and iconic teams.
