In the days before the election, when too many stories about deadlocked polls and undecided voters and the MAGAfication of young men began to wear on my soul, I turned to TikTok to see what women were thinking. Soon enough I was swimming in a sea of female excitement and angst. I watched videos of ordinary women of all ages and races—in deep blue districts and deep red ones—describing what this election meant to them. Women who had just voted, sitting in their cars and sobbing about what it would mean to elect the first female president, what it would mean to defeat a vitriolically sexist candidate who’s been found liable for sexually assaulting one woman and who stands accused by dozens more, whose campaign gleefully demeaned women as “trash” and “childless cat ladies.” What it would mean to elect someone who’d spent the last three months, and the two years before that, connecting reproductive freedom to economic concerns. What it would mean to elect someone taking the stress of caring for both kids and parents seriously, who recognizes the housing crisis is hurting all but the richest, who has more than a concept of a plan for how to address such problems.
I watched one young woman driving 10 hours to her home state because her absentee ballot never arrived, muttering “10 and 2, 10 and 2” as she stared out at the road ahead. I watched women flying across the country to vote. I watched women take part in the “They both reached for the gun” Chicago meme as they talked about canceling out the vote of their Trump-supporting father, brother, or husband. Or bragging on husbands or dads whose vote they didn’t have to cancel. One who said she wouldn’t have to cancel out her husband’s vote because he’d forget to do it if she didn’t remind him. 
One woman told of breaking off her engagement when she found out her fiancé was for Trump. (“I can’t share my life with someone who is going to vote in that direction…Ladies, we need to stick together.”) I watched as young woman after young woman testified that they’d never, ever consider dating anyone who voted for Trump. I watched as women who were in middle or high school in 2016 reacted in horror at seeing, for the first time, Trump bragging on an Access Hollywood bus about grabbing women by the pussy and moving on them “like a bitch,” or stalking Hillary Clinton around a debate stage, or seeing the testimonies of the more than 25 women who have reported being sexually assaulted by him. “Dads voted for this?” read one incredulous caption.
There can be no doubt that there is fertile ground for those who find prominence and profit in nurturing resentment of women.
I was well aware that algorithmic offerings are not reality, particularly on TikTok, which serves you things akin to the things you’ve engaged with. But the videos seemed to be representative of a record gender divide, clocked by pollsters at about 30 points nationally at the time and even higher in key districts and among certain demographics. Would women, horrified by Trump’s and Vance’s statements and actions, furious that their reproductive rights were rolled back, foreclose another Trump term? Would enough white women finally cleave from white men, and vote for a woman who was also Black and Asian?
We know the answer now, and while conclusive demographic data will take months to emerge, exit polls in 10 historic battleground states indicate that women there favored Harris by 8 points overall—less than the margin for Hillary Clinton in 2016 or Joe Biden in 2020—resulting in an 11 point gender gap. (The exit polls’ ongoing inclusion of Florida, Ohio, and Texas might being warping our conclusions, but we don’t yet know.) Black women, Democrats’ most loyal constituency, voted for her in those states at a rate of 91 percent. Latinas, 60 percent. Young women, 61 percent. Other age groups, 49–54 percent. Harris won 57 percent of women with college degrees and 66 percent of women with even more education. But she lost white women with little or no college education by a mile. Only 35 percent of them supported her, and since those women constitute about one-fifth of the total electorate, they drove down her margins with women overall.
The questions that feel most burning right now—like what is up with those who voted against abortion bans but also for Trump, and which part of his gains can be attributed mostly to racism and/or sexism—are complex and will take more data and analysis to really understand. But it’s safe to say Trump’s margin of victory was powered by men, who, those same polls found, voted for him by 55 percent—a few points more than went for him in 2020. Trump looks to have made gains with almost every type of man, especially younger men and Latino men. (Despite a lot of pre-election angst, Black men overwhelmingly backed Harris, though Trump increased his margins there, too.) White men of all education levels went for Trump, but white men who didn’t go to college overwhelmingly so.
The Trump campaign knew that men were his ticket back to power, and it targeted them—pointedly young men, and men of color—with a sophisticated campaign of grievance and disinformation. And in that, they were massively aided by the manosphere and its billionaire mascot: Elon Musk.
Since he bought Twitter in 2022, Musk has been on a mission to turn it into an amplifier of toxicity. He allowed hate-mongers—including virulent misogynists such as Andrew Tate—back on the platform, now called X, and dismantled tools to help users fight harassment while making sure everyone was far more likely to see posts and replies from MAGA fans, foremost himself. He personally promoted disinformation of all kinds—about voting, about transgender kids (despite, or because of, having one), about Harris (his PAC literally called her a “c-word”), about science—to his more than 204 million followers. Who can forget his promise to impregnate Taylor Swift after she announced her support for Harris? His misleading election posts, including ones falsely claiming Democrats were “importing” millions of migrants to vote for Harris, were viewed 2 billion times according to the Center for Countering Digital Hate, which estimated his posts were worth $24 million to the Trump campaign. (Musk, who likes to claim he’s a defender of free speech, sued the center in 2023; a federal judge tossed the case, ruling it was an obvious attempt to both stifle criticism of X and bankrupt the organization.)
Musk gave, directly and through super-PACs, about $200 million to help Trump’s campaign in the final months, and mounted a parallel ground game in Pennsylvania, which Trump carried. He stumped for Trump, made the “brocast” rounds for Trump, and urged other tech billionaires to support Trump. He gave millions—possibly tens of millions—to Building America’s Future, a group focused on dividing communities of color and wooing Black men to vote for Trump.
Musk dismantled tools to help users fight harassment while making sure everyone was far more likely to see posts and replies from MAGA fans—foremost himself.
Musk’s efforts are both part of and indicative of the fact that more and more men are cocooned in a YouTube/podcast/Twitch information ecosystem that connects sports, gaming, and other male-dominated hobbies to politics. And in that space, algorithmic forces and concerted efforts by far-right influencers and adjacent grifters are normalizing disdain or hate for women, part of a conveyor belt of extremism. A good example of that came immediately after the election, when neo-Nazi Nick Fuentes (who famously dined with Trump at Mar-a-Lago) posted “Your body, my choice.” Soon that slogan was screamed at high school girls all over the country by their male classmates, many of whom had likely never heard of Fuentes himself. (Similarly, Black people, including kids at my son’s school, were subjected to a decentralized but nationwide campaign of racist texts.)
There can be no doubt that there is fertile ground for those who find prominence and profit in nurturing resentment of women. For decades, men have been losing ground relative to women, be it in education or job opportunities. Women are increasingly likely to be a household’s primary breadwinner or raise families by themselves. The MeToo movement was a massively needed corrective for sexual harassment and abuse, but the ferocity of it (and some occasional overreach) did destabilize many men.
This has all happened before. Women in the 1940s were sent to the factories and then back to the kitchen. The feminist movement of the 1970s led to big gains—we finally got those credit cards, ladies!—and then to a backlash, as Susan Faludi famously chronicled. An “anti-PC” movement arose too. But eventually the pendulum swung back, and new waves of female empowerment began to swell. Hopefully this election will do the same, and figuring out how to reach young men before they calcify into hardened misogyny needs to be a big part of that.
After the 2016 election, I wrote that Trump’s victory was a “brutal affront to women” and “all who value kindness and tolerance.” His administration plumbed new depths of chaos, corruption, and cruelty, and while some voters are too young to fully remember, his 2024 campaign made sure that no one could say they didn’t get what he stands for.
The women who voted for Harris know that—and they are not okay. About one-third of women now live in states with abortion bans, and anybody who believed that Trump won’t try for a national ban, or revive the Comstock Act to stop distribution of mifepristone or even contraception, is likely to be bitterly disappointed. Even if nationwide prohibitions don’t come to pass, women in red states, and their doctors, will be further surveilled to prevent abortions, and women trying to have children will continue to die in hospital parking lots because doctors are too afraid to provide lifesaving care. What else do the “pronatalist” policies that JD Vance and Elon Musk have been so eager to enact hold for women?
Women are suspicious, guarded, and apoplectic, knowing that some in our families or neighborhoods voted us back into second-class status.
When I went back to TikTok after the election, I saw sorrow and disbelief and terror, but also incandescent rage. Women are furious—in a Greek mythology sort of way. Black women are especially flattened and yet unsurprised that white women didn’t break for Harris. Some young women began shaving their heads and embracing the South Korean feminist 4B movement, in which women swear off dating, sex, and childrearing. (“The good news is that men hate us, so there’s no point in catering to them,” posted one.) Not many are likely to go that far, but it was clear even before the outcome that this election could have far-reaching impacts on dating and marriage and divorce. Certainly sex: If women can’t get abortions and are prevented from obtaining contraception, young men will awake to a very different world, soon enough. “If his ballot was red, his balls stay blue,” posted one woman. (And guys? Project 2025 wants to come after porn, too.)
Will the backlash, once the election’s consequences become fully apparent, help power a reckoning with misogyny and racism once more? Perhaps. But right now, so many of us fear for ourselves, fear for our daughters, fear for women whom we’ve never met, and all others with a target on their backs, and we are walking around, suspicious and guarded and apoplectic, knowing that some in our families or neighborhoods voted us back into second-class status, and wondering what else they’re ready to go along with.
