Kylie Jenner proved she’s her own best advertisement as she slipped into one of the latest pieces from her trendy clothing line Khy.
The makeup mogul sizzled in a skintight white minidress in a slew of new photos shared to the brand’s official Instagram on Thursday.
The flirty frock highlighted her famous hourglass curves and featured a sexy off-the-shoulder design.
‘Kylie wearing the long sleeve ruched mini dress in shell,’ the Khy team dished in the post’s caption, adding that it is now available to purchase on the Khy’s website.
The slideshow kicks off with a sizzling snap of Kylie — who recently wowed at Paris Fashion Week — flashing bedroom eyes at the camera as she wraps her arms around herself.
Kylie Jenner proved she’s her own best advertisement as she slipped into one of the latest pieces from her trendy clothing line Khy
Another more moody shot shows her looking down as her damp brunette hair flows down past her chest.
Khy is the newest of Jenner’s business venture as she famously built her billion-dollar empire by selling Kylie Lip Kits, a liquid lipstick and lip liner set, back in 2015.
After a successful start, the company was renamed from Lip Kit by Kylie to it’s current name, Kylie Cosmetics, in 2016.
By 2018, Forbes reported the company to be valued at $800 million and then in March 2019 it rose to $900 million.
In 2019, Coty acquired a 51% stake in Kylie Cosmetics for $600 million, valuing the company at around $1.2 billion.
After watching her sisters succeed in the world of fashion, Jenner made the move into clothing with the soft launch of Khy in late October 2023.
After racking up tens of thousands of Instagram followers in less than 24 hours, Khy dropped its first-ever collection of 12 pieces.
While fronted by Kylie, the Khy company is actually a partnership with her mother, Kris Jenner, and Popular Culture’s Jens and Emma Grede, according to Teen Vogue.
The new clothing brand has been described as featuring wardrobe basics, staples, and investment pieces.
The makeup mogul sizzled in a skintight white minidress in a slew of new photos shared to the brand’s official Instagram on Thursday
‘Kylie wearing the long sleeve ruched mini dress in shell,’ the Khy team dished in the post’s caption, adding that it is now available to purchase on the Khy’s website
The Khy brand was first available to shop on November 1, 2023 via the brand’s website khy.com, which launched in collaboration with the Berlin-based gender-neutral brand Namilia, which was founded by Nan Li and Emilia Pfohl.
Some of the more popular items, including their motocross-inspired selections, are often spotted on celebrities such as Cardi B, Megan Thee Stallion, and members of the Korean girl group Blackpink.
When Jenner isn’t busy dominating the fashion and beauty space, she’s spending quality time with her two children.
The KUWTK star shares daughter Stormi, six, and son Aire, two, with ex-boyfriend Travis Scott.
She and the 33-year-old rapper split in December 2022 after five years of on/off dating.
They originally met in April 2017 when Scott was performing at the Coachella Valley Music Festival, which is often attended by A-list stars.
Now, Kylie is in a serious relationship with Academy Award nominee Timothee Chalamet, 28.
The couple first sparked romance rumors in April 2023 and confirmed they were an item by that September when they were seen kissing at a Beyonce concert in LA.
Khy is the newest of Jenner’s business venture as she famously built her billion-dollar empire by selling Kylie Lip Kits, a liquid lipstick and lip liner set, back in 2015
The new photos of Kylie come days after she walked in the Coperni show at Disneyland Paris during Paris Fashion Week; seen Tuesday
Though they’ve yet to make their red carpet debut, Kylie was Timothee’s date to the 2024 Golden Globe Awards and she snuck into the LA premiere of his film Wonka.
Kylie is fiercely private when it comes to her relationship with the Dune star.
In August, a source told DailyMail.com exclusively that Kylie is so focused on the relationship and spending time with Timothee that she has become ‘incredibly detached’ from her inner circle.
‘Kylie is turning into her brother Rob [Kardashian] – she is choosing to be a homebody for the most part,’ insiders revealed to DailyMail.com.
‘For Kylie, it is her family, her kids and then obviously she is all in on hanging out with Timothee.’
Kylie is said to have lost all interest in trying to keep up appearances with industry pals as the insider continued: ‘Time for going out and doing the Hollywood friendship thing is long past her. She is 27 going on 70.
‘What suits her now is being out there when she needs to be, not because she wants to be. She is so busy with her relationship and being a mom and a businesswoman.’
The source added: ‘She doesn’t miss her times in the Hollywood shuffle and her desire to have friends outside her bubble isn’t anything she is interested in right now.’
A second source explained that only Kylie’s best friend Anastasia ‘Stassie’ Karanikolaou — who joined her on her recent Paris Fashion Week trip — has remained in constant communication with the Kylie Cosmetics founder.
As for her persona life, Kylie is in a serious relationship with Academy Award nominee Timothee Chalamet, 28; seen in January
In August, a source told DailyMail.com exclusively that Kylie is so focused on the relationship and spending time with Timothee that she has become ‘incredibly detached’ from her inner circle; the couple seen in September 2023
‘Kylie has become incredibly detached and pretty much only has one close girlfriend right now – Stassie,’ the source began. ‘She is her ride or die and the two of them confide in each other for everything.’
The insider explained that Stassie was the person whom Kylie trusted the most at this point in her life as they continued: ‘They’ve been friends since they were in middle school and grew up learning how to adapt to fame together.
‘Stassie knows that most people do not know who she is and she doesn’t care.’
Indeed, Kylie is said to love the fact that Stassie is the one friend who she can completely trust as the source said: ‘She is the only person that Kylie turns to and the only person that has had her back no matter what and not burned her.
‘Kylie has shut out all her other friends. She is with Timothée as much as possible but spends more time with Stassie than him even.’