Kim Kardashian has announced that her SKIMS brand has now acquired her beauty line SKKN by KIM in a major consolidation.
The TV personality, 44 – who has been embroiled in a recent ‘nuclear’ war with ex-husband Kanye West – made the revelation on SKKN’s main Instagram account on Friday.
SKIMS officially acquired the reality star’s 80% stake in the line, as well as beauty conglomerate Coty’s 20% holding as well.
‘We’re excited to announce SKIMS has acquired SKKN by Kim! Enjoy your favorite SKKN essentials for a limited time as we prepare to relaunch under the SKIMS brand,’ the mother-of-four penned.
Kim concluded by guiding consumers and fans to the SKIMS page ‘while we work to create something new.’
SKKN by Kim was originally called KKW Beauty before it was shut down in 2021, and later relaunched the following year as SKKN.
Kim Kardashian, 44, has announced that her SKIMS brand has now acquired her beauty line SKKN by KIM in a major consolidation; seen earlier this month in Beverly Hills
SKIMS officially acquired the reality star’s 80% stake in the line, as well as beauty conglomerate Coty’s 20% holding as well
The beauty line currently offers customers both skincare and makeup products – which will now be sold under the SKIMS label.
‘My mission has always been to create products that resonate deeply – whether it’s shapewear and lingerie that empowers or make-up and skincare that transforms,’ Kim said in a statement, per The Hollywood Reporter.
The Kardashians star further explained that, ‘Uniting everything under the SKIMS brand streamlines that vision.’
SKIMS will now not only offer clothing but also cosmetics, skincare and fragrances. The beauty and fragrance products are set to become available next year in 2026 under SKIMS – although an exact date has yet to be disclosed.
SKKN by Kim launched in 2022 to offer consumers skincare products, such as cleaners and creams.
Earlier last year, the businesswoman announced that a makeup line would also be released under SKKN.
In regards to her decision, Kim told Harper’s Bazaar, ‘So I always wanted to shut everything down and launch one beauty brand that would have everything you could imagine, from skincare, color cosmetics, fragrance, hair care, nails – whatever, you know, is under the beauty umbrella.
‘When I was rebranding and thinking of a name, I always loved the name SKKN, not just for skincare, but spelled like that, because my initials are in the middle, obviously.’
‘We’re excited to announce SKIMS has acquired SKKN by Kim! Enjoy your favorite SKKN essentials for a limited time as we prepare to relaunch under the SKIMS brand,’ the mother-of-four penned
‘My mission has always been to create products that resonate deeply – whether it’s shapewear and lingerie that empowers or make-up and skincare that transforms,’ Kim said in a statement, per The Hollywood Reporter; seen in 2024 in NYC
Earlier last year, the businesswoman announced that a makeup line would also be released under SKKN
She had also teased the return of fragrances to the brand – after KKW Fragrance was closed in 2022.
‘Fragrances are coming – I’m so excited. I think like for skin, it’s not just about skincare – it’s like taking care of all of your skin and feeling good all over. And so, fragrance you definitely spray on your skin,’ the reality star said last year.
And back in 2022, Kardashian also opened up about rebranding her KKW labels – with KKW original standing for Kim Kardashian West amid her former marriage to the rapper.
While on the Not Skinny But Not Fat podcast, she expressed, ‘I will say that it happened before. Everyone thinks like, oh my God, its just to get the W off. That’s not it.
‘What I really wanted to do was I felt so bad that the customer had to go from KKW Beauty, then we’d go to KKW Skin [which was not yet available and still has not been released] then would go to KKW Fragrance.’
She further ‘felt so bad’ that consumers would have ‘shipping costs at three different websites.’
SKIMS was first launched back in 2019 – and the company’s value is currently estimated to be around $4 billion.
During a past interview with Time Magazine, the star opened up about the success of the brand.
The Kardashians star further explained that, ‘Uniting everything under the SKIMS brand streamlines that vision’
‘I do think it’s important when people want to invest. It validates that people believe that you will be successful, and they will invest themselves to help grow the business. I’ve learned so much about that space.’
Kim added, ‘Especially having started my private equity fund and learning about the companies that they invest in and what it really takes to grow a business.’
While the TV personality has been focusing on her business ventures, the star has also recently been embroiled in a ‘nuclear’ war with her ex-husband Kanye West.
It comes shortly after he posted a song onto X titled Lonely Roads Still Go To Sunshine that featured vocals from their daughter North, 11, and disgraced jailed rapper Diddy – who is facing sex trafficking charges and sexual assault lawsuits.
TMZ has reported that Kim has considered going to court in order to get full custody of their four children – and also allegedly had an emergency meeting with Kanye over their daughter North.
West recently lashed out at Kim on X over his visitation rights and wrote that his ‘rights have been taken away by the Kardashian mob, Hulu and Disney’ and added that others that have opinions about him are ‘slaves to the Jews.’
The music artist penned, ‘Yes I have beef with people that froze my account, took my kids away and have tried to put me in jail and ITS STUCK;
‘I DON’T WANT TO JUST ”SEE” MY KIDS. I NEED TO RAISE THEM. I NEED TO HAVE SAY SO OF WHERE THEY GO TO SCHOOL AND WHO THEIR FRIENDS ARE AND WHOSE HOUSES THEY SLEEP OVER WHETHER MY DAUGHTERS WEAR LIPSTICK AND PERFUM.
He added, ‘ALL THESE RIGHTS HAVE BEEN TAKEN FROM ME BY THE KARDASHIAN MOB, HULU AND DISNEY AND THE BIGGEST AGENDA TO USE THE SELECTIVELY BRED BLACK CHILDREN TO BE PLATFORMS TO INFLUENCE BLACK PEOPLE.
While the TV personality has been focusing on her business ventures, the star has also recently been embroiled in a ‘nuclear’ war with her ex-husband Kanye West; seen earlier this month in Beverly Hills
It comes shortly after he posted a song onto X titled Lonely Roads Still Go To Sunshine that featured vocals from their daughter North, 11, and disgraced jailed rapper Diddy – who is facing sex trafficking charges and sexual assault lawsuits; seen in 2024 in L.A.
‘JUST SEEING MY KIDS IS LIKE VISITATION ITS LIKE IM IN PRISON ”SEEING” MY KIDS I DONT CARE IF I LIVE OR DIE OR IF IM IN JAIL OR FREE AND I ESPECIALLY DONT CARE ABOUT WHATEVER THESE P***Y A** CELEBRITIES GOT TO SAY THAT ARE SLAVES TO THE JEWS.’
A source also informed DailyMail.com that Kim has since taken legal action to prevent the song featuring North and Diddy from being released.
West also uploaded a heated text exchange between him and Kim on X – which has since been taken down.
She seemingly was telling her ex that she has copyright to their eldest child’s name, which could possibly prevent him to having North included on the song.
Not long after the track was shared to social media, an insider informed DailyMail.com that Kim ‘will do whatever it takes to protect her kids from the hateful speech that Kanye continues to spur at this time.’
The reality star ‘has requested through a judge to not allow the kids to be around that type of behavior.’
And this week on Tuesday, Kanye also shared in posts on X that he didn’t want his daughter North collaborating with Playboi Carti after he was excluded from a project.
‘I decided North wont be doing any songs with Carti. How it look for me to get left off the album and then he ask Kim to have vocals from my daughter.’
He added, ‘I dont a f*** about none of this industry s*** and how its a skims line in the first place and I dont give a f*** what no comments.
‘White women not letting me see my kids or even have say so of where they go to school and controlling my kids name and likeness. Celebrities only speaking up to diss me for wearing a red hat.’
Kanye continued, ‘So a white women has control over the name and likeness of my Black children and then speaks to carti about putting my daughter on a song with him.’
West recently lashed out at Kim on X over his visitation rights and wrote that his ‘rights have been taken away by the Kardashian mob, Hulu and Disney’ and added that others that have opinions about him are ‘slaves to the Jews’
He also commented on custody rights over their four children and mentioned turning to the court. ‘Its time go and get full custody which will me [sic].’
He added, ‘Taking them out of the hands of disney sierra canyon pawn celebrity parents and the kardashian klan and mama kriss who signed for the sex tape.
‘I’m not the crazy one here. I’m they father. I’m controlling what they watch what they wear and where to go to school.’
Kim and Kanye were married from 2014 until 2022 – and welcomed four children: North, 11, Saint, nine, Chicago, seven and Psalm, five.
