During the biggest weekend in sports, FanDuel delivered one of the most exclusive and talked-about events of Big Game Weekend – Beacher’s Madhouse.
Produced by Myria and hosted in collaboration with FanDuel, legendary showman Jeff Beacher’s star-studded theatrical spectacle left New Orleans buzzing after charming an elite crowd of A-list celebrities, top-tier athletes, and industry power players with a night of jaw-dropping performances and unparalleled entertainment.
Four hundred lucky guests – which included Serena Williams, Cara Delevingne, Gabrielle Union, Zac Efron, La La Anthony, Emma Roberts, Master P, Guy Fieri, Jeff Ross, Keegan-Michael Key, Symba, Evan Ross, and more – were transported into a lavish world custom-tailored to the Big Easy.
Setting the stage for an unforgettable evening, the VIP audience was first invited into a space wrapped in deep red velvet drapery with vintage cabaret lighting and the electrifying sounds of a 10-piece New Orleans brass band.
After emcee Jeremiah Watkins set things in motion, Roast Master General Jeff Ross surprised the crowd as he took the stage to salute his best friend with two official proclamations declaring February 8 as Jeff Beacher Day.
The pair of honors were a true testament to Beacher’s esteemed reputation as an entertainer, handed down directly from New Orleans Mayor LaToya Cantrell and Louisiana Governor Jeff Landry.
During the biggest weekend in sports, FanDuel delivered one of the most exclusive and talked-about events of Big Game Weekend – Beacher’s Madhouse, presented by FanDuel; Jeff Beacher is pictured center
The highlight of the night was a high-energy performance by none other than Cardi B, who turned the celebration into her own personal twerk fest
Just as the showman stepped into the spotlight to thank the crowd, Flavor Flav crashed the stage to hype up the room and gave Beacher the type of larger-than-life introduction that’s become his trademark.
From there, it was time for the Madhouse’s signature combination of comedy, vaudeville, burlesque and live music to shine.
The night’s performances kicked off with the death-defying roller-skating duo Billy and Emily, who whirred around the stage at over 50 miles per hour while doing acrobatic stunts just inches from the audience.
The world-famous balancing act, the Balla Brothers, followed with an electrifying performance showcasing their awe-inspiring combination of strength and effortless finesse, climaxing with a mind-blowing stunt where one stood on top of the other’s head.
The highlight of the night was a high-energy performance by none other than Cardi B, who turned the celebration into her own personal twerk fest.
Guaranteeing the good times would go on well into the evening, the rap queen treated guests to her vodka-infused Whipshots with tasty frozen daiquiris, delivered courtesy of iconic cocktail brand, Fat Tuesday.
The New Orleans Madhouse offered up an intimate change of pace for A-listers burnt out by the massive bashes that have become the standard ahead of the NFL’s big game.
‘Beacher’s Madhouse was the perfect concept to cut through the noise of Super Bowl weekend, offering a truly unique experience,’ said renowned event producer Rey Flemings, co-founder and CEO of the elite members-only concierge service, Myria.
Guaranteeing the good times would go on well into the evening, the rap queen treated guests to her vodka-infused Whipshots with tasty frozen daiquiris, delivered courtesy of iconic cocktail brand, Fat Tuesday
Showman Jeff Beacher is pictured with Lala Anthony and Gabrielle Union
Zac Efron is picrtured with a magician
Renowned event producer Rey Flemings, co-founder and CEO of the elite members-only concierge service Myria, is pictured with guest
Abbott Elementary stars Quinta Brunson and Tyler James Williams enjoyed bottle service
Each performance was as captivating as the last
Beacher’s best friend Jeff Ross held up two proclamations as Governor Jeff Landry and Mayor LaToya Cantrell presented him with the Louisiana Proclamations officially declaring Saturday February 8th Jeff Beacher Day
Beacher looked dapper on the red carpet with a green sequined suit
‘Having produced some of the most important ultra-high-net-worth events in sports and entertainment, I know what it takes to create an unforgettable night—and this event delivered.’
Teaming up two entertainment juggernauts, Beacher and Flemings’ collaboration was a match made in heaven.
‘When Rey approached me about curating the most exclusive theatrical experience during Super Bowl Weekend, I knew we had to go all out and set a new standard.’ Jeff Beacher said.
‘Back in 2013, Beacher’s Madhouse delivered an iconic Super Bowl experience in New Orleans, and I’ve been looking forward to recreating that magic in this city ever since.’
‘I’m deeply honored that Governor Jeff Landry and Mayor LaToya Cantrell presented me with the Louisiana Proclamations officially declaring Saturday February 8th Jeff Beacher Day,’ he added.
‘The live show we produced wasn’t just entertainment—it was an epic, larger-than-life theatrical experience that will forever be the gold standard of Super Bowl events.’
