ALLEN PARK, Mich. — First came the beating, another desultory setback in the rapidly degenerating professional life of Jared Goff, the face of a flailing franchise’s enduring futility. That was torture enough. What Goff truly dreaded, however, was The Meeting. Summoned to Detroit Lions coach Dan Campbell’s office on a late-October Tuesday in 2022, Goff feared the worst, and with good reason. Two days earlier, in an ugly road defeat to the Dallas Cowboys, he’d been responsible for almost as many turnovers (four) as points (six). The Lions were 1-5, and 4-18-1 since Campbell had taken over as a rookie head coach and Goff had become the starting quarterback. It felt like the whole world wanted him benched, and that Campbell, if only out of self-preservation, would imminently grant that wish.
If the perception was that Goff was broken, well, it was a fair assumption. At 24, he’d gone head-to-head with Tom Brady on Super Sunday. Now, having just turned 28, he’d lost his mojo. He was getting booed by the home crowd, and his failings were constantly flaunted. Los Angeles Rams coach Sean McVay, the man who’d rejected Goff, had just hoisted a Lombardi Trophy in his home stadium, validating his wunderkind status. And he’d done it in his first season with Matthew Stafford, the Lions’ longtime starting quarterback who’d been swapped out for Goff. In dating terms, Goff had been dumped by his partner and was now eating ice cream alone on the couch while watching the ex escort a radiant new flame up the red carpet.
As Goff entered Campbell’s office, he braced himself for bad news. “I know how this thing goes,” he told himself. “I’m not naïve. Is this it for me?” Yet Campbell, an outside-the-box hire with an unflinching nature, told his struggling starter he was sticking with him. And as Goff began to exhale, he had an epiphany.
“Man, I’ve got to stop trying to do too much,” Goff told Campbell. “I’ve been trying to overcome certain things throughout the game, constantly thinking that this is the moment we’re gonna turn it around. I’m squeezing so hard trying to help us win, because we all want it so badly. I have to release that a little bit and just do my job, one play at a time. I’m just gonna do my job and not worry about the rest of it.”
Campbell stared back at his quarterback and smiled. “Jared,” he said, “that’s all I’ve wanted you to do this whole time.”
It was a mental shift that helped Goff manage the emotions he’d experienced since being traded to the Lions after the 2020 season, a move that blindsided him and crushed his confidence. The conversation fortified his bond with Campbell and laid the groundwork for a connection with a famished fan base that would come to view his redemption story as its own. Long before Goff became an MVP candidate and the Lions (10-1), who host the Chicago Bears on Thanksgiving, became the betting favorite to win Super Bowl LIX and inspired an iconic chant, the embattled quarterback unlocked the mystery in the nick of time.
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“It’s like you squeeze so hard, and the actual answer is to release,” Goff explained last week while sitting in an upstairs room of his Bloomfield Hills, Mich., home, which doubles as a film-watching sanctuary and memorabilia alcove. “Everyone wanted to fire Dan, fire (general manager Brad Holmes) and bench me. If we’d kept losing, of course they would. (But) it’s funny — you do your job one play at a time, and a little momentum starts to build. You do it 10 plays in a row, then 15, then 20, and the other 10 on offense are doing their job, and good things start to happen.
“It’s ironic that when you try to do less, more happens.”
Goff is a rock star in the Motor City, a pinpoint passer in the midst of a career year for a team laying waste to its opponents. He may have walked into Campbell’s office with trepidation that day 25 months ago, but he emerged with a bounce in his step that has morphed into a strut.
The day after that fateful meeting, Lions owner Sheila Ford Hamp showed up at practice, spoke to reporters and gave Campbell and Holmes a vote of confidence. Four days later, Goff threw for 321 yards in a 31-27 defeat to the Miami Dolphins. And then, somewhat abruptly, the plot shifted and the losing stopped. The Lions are 32-9 since, a tally that includes their first two postseason victories since Jan. 5, 1992, and Goff’s job security rivals Red Bull driver Max Verstappen’s.
In May, the Lions signed Goff to a four-year, $212 million contract extension, with $170 million guaranteed. In late November, Goff is armed with eye-popping numbers that serve as a sharp rebuttal to any remaining doubters. His 109.9 passer rating is the league’s second best, as is his 72.9 percent completion percentage. He’s averaging an NFL-high 9.02 yards per attempt, and he’s part of an MVP conversation that includes fellow quarterbacks Lamar Jackson and Josh Allen and running backs Saquon Barkley and Derrick Henry.
“Jared Goff is operating with as much command and poise as any quarterback in the league,” said San Francisco 49ers assistant head coach/defense Brandon Staley, who was the Rams’ defensive coordinator during Goff’s final season with the team. “They’re putting a lot on his plate pre-snap, and they’re using his experience and knowledge to get into premier plays almost every snap. The timing and ball distribution has been elite all year long. His swagger, unselfishness, and toughness are leading that football team.”
Indianapolis Colts defensive coordinator Gus Bradley, whose team suffered a 24-6 defeat to the Lions on Sunday, views Goff’s success as a direct result of his comfort with Detroit’s offensive scheme: “He has the answers. He knows what he’s looking for. They know how to attack. He and his coaches just see it the same way.”
“He has taken efficiency to a whole new level,” added Atlanta Falcons head coach Raheem Morris.
Since being drafted first overall by the Rams in 2016, the former Cal star has relied upon elite accuracy, a quick release and a penchant for remaining cool under fire. What’s different now, as Staley and Bradley suggest, is Goff’s mental grasp of the position, which deepened when Ben Johnson took over as the Lions’ offensive coordinator after the 2021 season.
“I like to say it’s as much his offense as mine,” said Johnson, who has turned down head coaching opportunities in each of the past two cycles. “It’s really based on what Jared does well, what he felt most comfortable with. And we’ve tried the last two and a half years to challenge him and push him outside his comfort zone.”
Campbell noticed an appreciable difference in his quarterback this past offseason. “When he came in,” Campbell said, “you could tell there was a different feel — like, he wanted to have even more ownership in the offense and to take it to a different level. So now the offense is evolving because of his ability to process and see it.”
Jared Goff’s ownership and understanding of the Lions offense has grown exponentially under offensive coordinator Ben Johnson. (Ryan Kang / Getty Images)
Last month, Johnson told Goff that he’s “now asking these PhD-level questions over the course of the week” that the quarterback hadn’t broached previously. “The game’s slowing down for him, too,” Johnson said. “He can recognize coverages right off the bat. He’ll say during the week, ‘Hey, I know we think that they’re doing Cover 2 in this situation, but if they go man, where do you want me to go with the ball?’ Or, ‘I know it’s not a Cover 0 team, but we’re in this exotic formation, and if they do it versus this and I see it, what do you want me to get to?’”
Two Sundays ago, in the third quarter of the Lions’ 52-6 thrashing of the Jacksonville Jaguars, Goff, en route to a 412-yard passing performance, threw a 5-yard touchdown to tight end Brock Wright that particularly stood out to Johnson. The plan was to deliver a backside throw to wide receiver Tim Patrick, who was lined up to the right of the formation. Goff started by looking left, attempting to get Jags safety Darnell Savage to drift toward Wright, who was running to the far left corner of the end zone. When Goff looked back to his right, he noticed Savage had instead moved to his left toward Patrick — as if the Jags knew exactly what the Lions were planning. Rather than proceeding to his third read, Goff alertly turned back to his left and found Wright, abandoned by Savage, wide open for the easy TD.
“It’s just an example of where he is now,” Johnson said. “It wasn’t like that when he first got here.”
Brock on 🤘#JAXvsDET | 📺 CBS pic.twitter.com/9M4hdMMovV
— Detroit Lions (@Lions) November 17, 2024
Goff’s commitment to intensive film study makes sense, given his physical limitations. Unlike peers such as Jackson, Allen and Patrick Mahomes, Goff can’t rely on his athleticism to get him out of jams and make off-schedule plays. “You do have to find different ways to win in the pocket because you aren’t as fleet of foot,” Goff said. “I have to play disciplined. And the work that I have to do from Monday through Friday, I feel like has to be more. That’s where I feel like I’m able to get my edge, whereas other guys have their athletic ability as their edge.”
There’s another reason Goff is so intent on trying to master his craft: He’s aware of his reputation, and still a bit sensitive about the prevailing perception that McVay, known for his schematic acumen, discarded him because the coach needed an upgrade in that department. It’s a narrative that began in 2017 when it became clear that McVay, then the youngest coach in modern NFL history, was giving his second-year quarterback cues via the in-helmet communications system as Goff waited to receive the snap. It intensified after Goff’s poor performance in L.A.’s 13-3 defeat to the New England Patriots in Super Bowl LIII.
Because McVay had become the brightest young star in his profession — the joke in league circles was that even his acquaintances were getting head-coaching interviews — it was easy to conclude that Goff wasn’t good enough to bring the coach’s brainy schemes to life. The Rams’ decision to deal him just weeks after he’d come off the bench to win a road playoff game with a broken right thumb seemed abrupt and suggested that there were deep-seated reasons for McVay’s dissatisfaction.
“Everyone externally just assumed that I suck,” Goff said, “because why else would this be happening? People thought, ‘He’s done. He’s damaged goods. His story is over. His career will end in this way. This will be the end of the road.’”
Most of the NFL world, including Rams coach Sean McVay, seemed to think Jared Goff was “damaged goods” by the end of his time in L.A. (Abbie Parr / Getty Images)
The trade hit Goff like an earthquake. The Rams, who’d signed the quarterback to a massive contract extension only 17 months earlier, were so desperate to get out of that deal and land Stafford that they included two first-round draft picks and a third-round selection. Goff got the news while hanging out at his Hidden Hills, Calif., home on a Saturday night in late January, via a phone call from McVay — who was in Cabo San Lucas, Mexico, celebrating the deal in real time with Stafford and then-Rams left tackle Andrew Whitworth, one of Goff’s closest friends on the team.
The news broke instantly, before Holmes, the Lions’ newly hired GM, could get ahold of his new quarterback. Eventually, Goff took phone calls from Holmes — who’d been the Rams’ director of college scouting when he was drafted — and Campbell, both of whom were still at the Lions’ facility as midnight approached.
At first, Goff seemed shellshocked, but when he heard the excitement in Holmes’ and Campbell’s voices, he became fired up and defiant. The next morning, he told me, “I’m just excited to be somewhere that I know wants me and appreciates me.” His phrasing was intentional. McVay’s reproach over the past two seasons had beaten him down, and this was a stark juxtaposition.
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Most of the football world viewed him as a declining quarterback who’d be a stopgap starter — at best — for the Lions, but Holmes and Campbell saw things differently. “Everybody created that monster and that was never the case with us,” said Holmes, who called it a “lazy narrative.” Goff, who’d gone 1-11 as a true freshman starter for Cal in 2013, viewed it as a chance to do something epic.
“The opportunity that I have to be at the ground floor of something is something that most guys don’t get in their career,” he recalled thinking. “You can either see it as something that’s happened to you or something that’s happening for you.”
The turnaround didn’t happen quickly — and Goff’s self-esteem suffered along the way. “It felt like he got traded here to never be talked about again,” said Goff’s wife, Christen, who was his girlfriend at the time. The model and actress relocated from L.A. to Detroit after the trade and had an up-close-and-personal view of the struggle. In 2021, the Lions didn’t win their first game until December, beginning with an 0-10-1 stretch that included a 28-19 road defeat to the Rams.
In February, a week before Stafford and the Rams would defeat the Cincinnati Bengals in Super Bowl LVI at SoFi Stadium, I visited Goff at his Hidden Hills home, and he did his best to put a positive spin on the situation. “We all run our own race, whatever that may be,” he told me then, expressing excitement at the prospect of working with Johnson as his coordinator. “It’s part of the journey, and this year obviously was a tough experience. My time will come, whenever that may be, to get another crack at it, and in order to get there, there’s a lot of work that needs to be done.”
So Goff did the work — schematically and psychically. He felt stung by the way his Rams tenure ended and experienced conflicting emotions as they won a Super Bowl without him, but he refused to let bitterness be his driving force.
“It’s not vindictive for me,” he insisted. “And I think that was a big part of the journey, that it couldn’t be. Because that’s not enough. That’s not enough to motivate you to get through the hard times. It was never that. … It truly became, how can I help this team and help this city and be a part of this rebuild and do everything I could for Dan and for this coaching staff?”
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Even as the losses mounted, and Goff sensed he might be out of time, Campbell and Holmes never wavered in their support. Both men had long admired Goff’s mental and physical toughness. As things turned around in 2022, Goff’s grit and refusal to fold began to resonate with a fan base conditioned to wallow in enduring misery. The Lions rallied to make a late playoff push but were eliminated on the final night of the regular season — when the Rams lost to the Seattle Seahawks in overtime. Goff got the news during pregame warmups at Lambeau Field, where the Lions’ NFC North rivals, the Green Bay Packers, still faced a win-and-in scenario. Intent on spoiling the Packers’ party, Goff and his teammates earned a 20-16 victory that ended an era for another former Cal quarterback: It was four-time MVP Aaron Rodgers’ final game with the franchise.
It took 12 games before Dan Campbell and Jared Goff celebrated their first win together, but the Lions never wavered in their support for their QB. (Rey Del Rio / Getty Images)
Last season, as the Lions closed in on their first division title and home playoff game in 30 years, it became clear that Goff might have to confront his demons in a conspicuous setting. Sure enough, as if the bracket were drawn up by screenwriters, the third-seeded Lions hosted the sixth-seeded Rams in a first-round playoff game at Ford Field. If Detroit was going to break an NFL-record nine-game postseason losing streak, Goff would have to get past McVay and Stafford.
In the lead-up to the game, Goff tried hard not to make the story about him. As it turned out, tens of thousands of empathic observers would adopt a different approach.
When Goff entered the tunnel to take the field for pregame warmups 50 minutes before kickoff, his image was projected onto the stadium’s video screens. Spontaneously, fans began chanting his name, increasing the volume minutes later when Stafford, who’d spent 12 years as Detroit’s starter, took the field. It was an acknowledgment of the stakes, of Goff’s difficult journey and of a region’s unmitigated embrace of a player who’d won the respect of the paying public.
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“That’s what it felt like,” Goff recalled. “It was very surreal. I was like, ‘Holy s—; this is incredible.’ … They knew I was dumped by this team. They knew that basically (the Rams) said I wasn’t good enough. And they were saying, ‘No, you’re our guy. You are good enough for us. Let’s go win it.’”
Said Christen Goff: “That was so incredible. Everybody here got it. It’s not like they’re cheering his name because they are obsessed with him and they think he’s just everything. It’s because every single one of those people have been him before, or they just get that story, and it resonates with them. … It didn’t feel like fans; it felt like family.”
On the sideline, Goff sidled up to Johnson and told the coordinator, “Dude, I feel great! Let’s go!”
“Yeah,” Johnson answered, “I’d be feeling pretty good if the whole stadium was chanting my name, too.”
Goff delivered, sealing the Lions’ 24-23 victory with an 11-yard pass to star receiver Amon-Ra St. Brown just after the two-minute warning — a typically bold Campbell second-down call — and the chants got even louder. When he reached the locker room, his teammates were joyfully mimicking the “Jared Goff” mantra. He cherished the moment, believing it was a one-off.
Ja-red GOFF! Ja-red GOFF!#AllGrit pic.twitter.com/NGBoC8KRMN
— Detroit Lions (@Lions) January 15, 2024
“I thought that was the end of it,” Goff said. “But yeah, it’s taken on a life of its own.”
The chant resumed a week later at Ford Field as the Lions defeated the Tampa Bay Buccaneers to reach the NFC Championship Game. Soon after, it went viral, surfacing at a University of Michigan hockey game, a Grand Rapids Griffins hockey game and a high school cheerleading competition in eastern Michigan. The chant has since been busted out at Red Wings and Pistons games, at most Lions road games and at Green Day and Creed concerts.
“Now it’s just a fun thing that everybody’s doing when they’re drunk at a bar, which is honestly just as amazing,” Christen Goff said. “I’ve seen it everywhere. People send me videos; I think somebody got married in Italy and a chant broke out. Now I think it’s Michigan’s inside joke.”
Campbell’s wife, Holly, doesn’t see the phenomenon ceasing anytime soon: “I think 50 years from now, Jared Goff chants will still be happening. I think it’s just a thing now. And it’s beautiful, because it is about the underdog fighting adversity and coming out on top.”
Jared Goff has come to be the perfect representation of Detroit. (Cooper Neill / Getty Images)
Last January, it appeared that Goff’s amazing journey would land him back on the sport’s grandest stage. The Bay Area native returned to his home region for the NFC Championship Game, and Detroit took a commanding, 24-7 halftime lead over the 49ers at Levi’s Stadium. A furious San Francisco comeback dashed that dream — or, quite possibly, delayed it.
The Lions have looked like a legitimate contender from the jump in 2024, and Goff has continued to slay ghosts and smash narratives. In the season opener, he beat the Rams again at Ford Field. In early November, Goff — who as a Golden Bears freshman was pulled from a game at Oregon because he couldn’t throw in a driving rainstorm — completed his first 11 passes, and 18 of 22 overall, in similarly wet conditions in Green Bay.
The following week, in a Sunday night road clash with the Houston Texans, Goff threw five interceptions — more than half his current total for the entire season. Yet the Lions, trailing 23-7 at halftime, rallied to win, 26-23, on Jake Bates’ 52-yard field goal as time expired. Afterward, in the visitors’ locker room, Goff channeled another California native, Kendrick Lamar, and essentially dropped a “Not Like Us” remix while addressing his teammates: “If that ain’t a f—ing lesson that it ain’t over until it’s over, that’s what it is, boys. Way to fight all day. We’re f—ing different. We’re f—ing different than all 31 in this league.”
We found a way pic.twitter.com/lzSSpJVMfM
— Detroit Lions (@Lions) November 11, 2024
Later, Goff harkened back to the trying times he, many of his teammates and their coaches have experienced together, and the resolve it fostered.
“Yeah, we are (different),” Goff said, leaning forward in the chair where he sits during his marathon film-study sessions at home. “There aren’t many teams who can go through that and win, on the road, on ‘Sunday Night Football,’ with five turnovers — the whole thing. It took everyone to win that game.
“There are no other teams like us. You can’t replicate it unless you go through what we’ve been through. Which is not fun. And most people don’t survive. And most head coaches don’t stand firm with it — and stand in the s—, and stand in the mud, and take all the criticism.”
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Goff’s voice rose as he continued.
“I think there were moments where Dan could have turned his back on me,” the quarterback said. “He was the head coach on a team that was 0-10-1, and then at the end of the season we were 3-13-1. Could’ve done it then; could’ve done it in the middle of that first season; could’ve done it the next year when we were 1-6 to start. And he never did. And I’m thankful for that. ‘Cause you see it all over the league, where somebody’s head’s got to fall. They were calling for his head. They were calling for Brad’s head. They were calling for my head. And Dan just held the line and said, ‘No, I believe in what we’re doing here, I believe in Jared, I believe in what we have going on, and he’s our guy.’ And here we are.”
As he continues his unlikely comeback story, Goff is exactly where he wants to be, in a place that appreciates every bit of adversity he has overcome. His name may be chanted all over the world, but the 30-year-old quarterback belongs to Detroit and its appreciative fans, and he wouldn’t want it any other way.
“I think they relate to the journey a lot,” Goff said. “Especially the last four years of everyone telling you you’re not good enough, and you kind of turning away from that and saying, ‘Hey, watch me. Let’s see. Let’s see what happens.’ And that motivates me. But I’m not motivated by that as much as I am motivated by wanting to win for this city.”
(Top photo: Cooper Neill / Getty Images)
