She’s made a habit of posing with her daughter as she pursues her own modeling career.
And Heidi Klum put on one of her most revealing displays yet with her oldest daughter Leni, 20, when both posed together in lingerie for Intimissi’s latest Fall/Winter campaign.
But the 51-year-old model was blasted on social media for the uncomfortable mother–daughter pairing.
Heidi did her best to close off any negative reactions by restricting comments on her own Instagram post, but fans were more vocal about how disturbing they found the photos in the comments of Intimissi’s own Instagram post, which allowed anyone to comment.
‘What normal mom would pose together with her daughter in lingerie?’ one concerned poster wondered in the comments on Initimissi’s post.
Heidi Klum, 51, received social media backlash after she put on one of her most revealing displays yet with her oldest daughter Leni, 20
Both posed together in lingerie for Intimissi’s latest campaign, with Heidi in a burgundy set while Leni favored all black, but several social media users were disturbed by the barely clothed images
‘Which normal mom would pose together with her daughter in lingerie?’ read a comment from one disturbed viewer
Commenters on Initimissi’s Instagram post were largely positive, but several vocal users were concerned or disturbed by the mother–daughter display.
‘dude that’s your mom,’ one person put it bluntly.
Another person wondered, ‘Which normal mom would pose together with her daughter in lingerie?’
‘Family business it must be continued!’ replied one user.
Some commenters even criticized the apparent touch ups on the photos, though it wasn’t clear if they were blasting both models, or just one of them.
Although Heidi did her best to cut off comments about the photoshoot on her own Instagram post, interest in the photos and video escaped containment and spread to X (formerly Twitter).
Users there expressed distaste with the oddly close displays, with one person calling the photos ‘Disturbing.’
‘There’s something wrong there,’ added another person in agreement.
Commenters on Initimissi’s Instagram post were largely positive, but several vocal users were concerned or disturbed by the mother–daughter display
In response to questions about why Heidi and Leni would pose for the photos, one person replied that it was a ‘family business’ that ‘must be continued’
Although Heidi tried to limit comments, negative appraisals spread to X (formerly Twitter), with one user calling the photoshoot ‘disturbing.’
Another person in agreement said there was ‘something wrong’ with Heidi and Leni’s intimate photos
One user even suggested people should criticized Heidi on other platforms after she limited comments on her Instagram post
Heidi’s burgundy bra featured undulating edges to the cups and twisting stripe designs
It included a band with an alternating sheer pattern
The German-born model paired the top with a matching high-waisted thon
Leni contrasted her mother with a black bra that put less of the spotlight on her cleavage
However, it featured more sheer material on the front, which was enlivened with lace designs of flowers and butterflies
The rising model favored a pair of black panties in the same pattern with a low-cut look that highlighted her washboard abs
In response to Heidi’s efforts to block comments on her post, one X user urged others to ‘Cuss her out somewhere else’ besides Instagram. ‘Go around these beings. So done with them.’
In her photos and video, Heidi showcased her toned abs in a lacy burgundy set as she posed next to Leni, who rocked a black bra and panties.
Heidi’s burgundy bra featured undulating edges to the cups and twisting stripe designs.
It included a band with an alternating sheer pattern, and the German-born model paired the top with a matching high-waisted thong.
Leni contrasted her mother with a black bra that put less of the spotlight on her cleavage.
However, it featured more sheer material on the front, which was enlivened with lace designs of flowers and butterflies.
The rising model favored a pair of black panties in the same pattern with a low-cut look that highlighted her washboard abs.
In her post, Heidi shared a shocking video that opened with her and Leni cuddling up on a sofa.
The family duo were dressed in a slightly more conservative look with the same panties, but sheer long-sleeve shirts in matching shades covered up their bras.
The clip showed Leni pulling the side of her bottoms away from her hip, while her mother caressed her hand oddly, but the unusual angle at first made it look as if Heidi was pulling at the sheer underwear.
The video got even more unusual as Leni whipped out what appeared to be an old 8mm camera and filmed her mother.
As soon as the image switched to looking through the viewfinder, Heidi was suddenly missing her shirt and instead wearing just her bra and panties.
The veteran catwalk star then took a turn filming her daughter.
The camera had the same effect on her and seemingly made her shirt disappear.
The accompanying video opened on an odd clip of Leni pulling at her underwear while her mother caressed her hand. But the odd angle at first made it look as if it was Heidi pulling at Leni’s underwear
The video got even more unusual as Leni whipped out what appeared to be an old 8mm camera and filmed her mother, who returned the favor
The camera seemed to penetrate their clothing, because as soon as the video cut to a look through the viewfinder, both Heidi and Leni were shirtless and only wearing their bras
Heidi and Leni rounded out the post by posing in two other looks. Heidi favored a more opaque beige bra with lace trim and matching thong
Leni stuck to black, but this time wore a black lace bustier that was also more reserved than her sheer bra. She matched it with high-cut underwear
Leni and Heidi both danced around for the camera while twirling around diaphanous white curtains that fluttered gracefully around them.
Heidi and Leni rounded out the post by posing in two other looks. Heidi favored a more opaque beige bra with lace trim and matching thong.
Leni stuck to black, but this time wore a black lace bustier that was also more reserved than her sheer bra. She matched it with high-cut underwear.
Despite the most recent criticism Heidi received for her risqué displays, the model has made it clear that she doesn’t have plans to cover up anytime soon.
During an appearance on the Call Her Daddy podcast late last month, Heidi sounded defiant when it comes to putting her still-stunning physique on display.
‘I get the miniskirt question all the time: “So how long are you going to wear miniskirt?”‘ Heidi said.
‘I’ve said many times, I probably will be walking around at 70, if I feel like it, in a miniskirt if I wanna show my legs,’ she continued.
She added that she notices changes from aging but still ‘feels good’ about her appearance.
Heidi Klum said she will continue to be ‘running around the beach with my boobs hanging out’ even at age 70; pictured September 17 in Pasadena
‘I see all my flaws. This is it. That’s how life is. You climb, you get older and it goes down the hill again with our looks and not being plump any more and this, that and the other,’ she said. ‘But at the end of the day, I still look in the mirror and feel good about myself.’
She also made it clear that her body had changed significantly in the wake of having children, but that hadn’t stopped her from displaying it proudly.
Heidi shares her oldest, Leni, with the Italian businessman Flavio Briatore, whom she split from while still pregnant.
She began a relationship with the singer Seal shortly afterward, and the two tied the knot in 2005, four years before he adopted Leni at the age of five.