Fremantle is taking Scrabble around the world.
The gameshow version of the world-famous board game recently launched on The CW. Fremantle has taken worldwide production and distribution rights on the Hasbro Entertainment, Mattel Television Studios and Lionsgate Alternative series, coming as TV versions of popular board games like Pictionary and Chess Masters are having a moment. Fremantle’s acquisition of the production rights will enable the company to create a new take on the classic game for international territories, as well as selling it globally.
In the U.S., the Scrabble gameshow launched on The CW in October, hosted by Raven-Symoné. Scrabble continues to rank as one of the top series on The CW during the 2024/25 broadcast season, according to Fremantle. In each episode, wordsmiths battle it out by playing a series of Scrabble-inspired word games on a giant Scrabble board in the center of the set. Two pairs of players progress through three acts of unscrambling and creating words for the chance to win a cash prize.
Vasha Wallace, EVP, Global Acquisitions and Development, Fremantle said: “The Scrabble television series is the winning formula of what we know broadcasters worldwide are looking for right now – proven IP and strong audience recognition with a very cost-effective production model. Scrabble has already been a huge ratings success on The CW Network in the U.S. and with word games super-hot in popularity around the world , there has never been a better time to bring this mega brand to new markets.”
Other gameshows in Fremantle’s catalog include The Price is Right, Deal or No Deal and Family Feud.
