Fox Corp. says it collected more than $800 million in advertising revenue from its broadcasts and streams of Super Bowl LIX on Fox, Fox Deportes and Tubi.
In Sunday’s game, the Philadelphia Eagles rolled over the two-time defending champion Kansas City Chiefs, 40-22. Despite the one-sided score, the game still managed to set an all-time ratings record for the Super Bowl, with 127.7 million total viewers.
Due to the dominance of the NFL and the scarcity of live, broad-audience showcases for their brand messages, advertisers pushed pricing to a new record, with multiple spots fetching $8 million for 30 seconds. The average cost was $7.5 million. Both were new high marks.
“The clear winners Sunday night were the Eagles, the NFL, and Fox,” Fox CEO Lachlan Murdoch said. “Congratulations to our teams at Fox Sports and Tubi for a record-breaking and historic Super Bowl LIX.”
Tubi, which Fox acquired in 2020, set records for Super Bowl streaming with 15.5 million peak concurrent viewers and a 13.6 million average minute audience. The free, ad-supported outlet, which carried the same broadcast as the one on broadcast TV, also saw 24 million unique viewers access the platform on Sunday. Its game-day lineup featured a separate pregame show and other unique programming.
Earlier this month, Fox cited strong results in sports and political advertising as a key driver of its quarterly financial performance. In its earnings report for the October-to-December quarter, the company credited the election as well as Major League Baseball playoffs, college football and the NFL. Total ad revenue jumped 21% from the prior-year period.
Tubi officially became a $1 billion annual revenue producer, Fox also announced as part of those quarterly numbers.
