A PIZZA superfan who got the Domino’s logo tattooed on his leg has lost a court battle over a lifetime’s supply of free pizza after the chain’s promotional offer was cancelled.
Dmitry Mezentsev, who lives in Moscow, entered a competition called “Domino’s Forever” to win 100 free pizza vouchers for 100 years in exchange for a 2cm tattoo of the company’s logo.
Dmitry got a tattoo on his ankle, and was one of 350 winners eating free pizzas for the last five years – until Domino’s abruptly cancelled the scheme in 2023.
The company announced on Russian social media network VKontakte that the offer was no longer valid and that they would provide funding for tattoo removals.
Dmitry took the pizza mega firm to court – demanding the company continue to provide 100 28cm pizzas each year until 2118 and offer compensation for “moral damages”.
“I got sick of pizza”, confessed Dmitry, “but obligations to customers have to be fulfilled. It’s a matter of principle,” he told Moskva FM in 2023.
Moscow’s Meshchansky District Court did not agree, and ruled against Dmitry’s claim against Domino’s.
It’s not the first time the pizza giant has landed in hot water – or upset loyal tattoo-fanatics.
When the competition was first announced in 2018 on Facebook, Domino’s failed to set a time or participant limit, unleashing a wave of people inking their skin with the company logo.
Domino’s issued a panicked update, saying: “Friends, we already have 350 participants! We are not receiving any new tattoos!” as it scrambled to stop the onslaught of pizza tattoos by setting a one-week time limit.
Several customers expressed dismay and outrage after having uselessly tattooed their bodies with the signature blue-and-red before being told they were too late to receive a century’s worth of pizza.
The offer ended because Domino’s license was revoked following Putin’s invasion of Ukraine.
The chain’s 120 restaurants in Russia were taken over by restaurateur and rapper Anton Pinskiy, a man who once sang “my best friend is President Putin”.
