WASHINGTON (DC News Now) — Starting on Friday, pucks, hockey sticks, Weagle features and more will be suspended over CityCenterDC’s popular Palmer Alley to celebrate D.C.’s very own Washington Capitals.
The exhibit will start on Sept. 6 to commemorate the Capitals’ 50th anniversary season. Palmer Alley will transform into a Caps-themed atmosphere with pucks, hockey sticks, and a Weagle suspended throughout the alleyway.
This marks the first time a sports team has collaborated with CityCenterDC for a sports-related installation.
According to the Washington Capitals’ website, the pucks feature the team’s 50th-anniversary wordmark.
This is a tribute to the organization making half a century since the team’s debut in the National Hockey League during the 1974-75 season.
To bring the exhibit to life, Design Foundry designed an artistic illustration of the team’s brand.
Featuring the games’ iconic pucks and sticks, the tools are intertwined with starts from the Washington Capitals logo, officials said the exhibit will stay up throughout the fall.
“This fall, we’re thrilled to partner with the Capitals to commemorate their 50th anniversary, transforming this celebration into a citywide experience that can be enjoyed across several iconic locations.
This collaboration is particularly special as it’s the first time featuring a Palmer Alley installation in honor of such an iconic team in Washington, D.C.,” said Timothy R. Lowery, General Manager of CityCenterDC.
This installation will be enhanced by a thrilling new extended reality (XR) activation for Palmer Alley, created by ARTECHOUSE.
“ARTECHOUSE is thrilled to team up with the Washington Capitals and CityCenterDC on an exciting new ALL CAPS XR activation for Palmer Alley, celebrating the rich 50-year history of the Capitals,” said Sandro Kereselidze, Founder & CCO of ARTECHOUSE.
To join the new milestone, fans are encouraged to participate in the celebration through social media and tag the Capitals and CityCenterDC social accounts in their posts, fostering a sense of community and shared excitement.
