Chipotle announced Monday that they are starting summer early with their “Summer of Extras” program.
From June 1 through Aug. 31, “Summer of Extras” will give Chipotle’s U.S. loyalty members the chance to earn extra benefits, points and, of course, free Chipotle. Throughout the summer, Chipotle will drop 10,000 free burritos into the wallets of lucky rewards members.
Those who opt in to the “Summer of Extras” program will earn extra points and exclusive badges for completing four milestones per month:
- Milestone One: After the purchase of one entree, 50 bonus points, five sweepstakes entries and an Extras badge
- Milestone Two: After the purchase of two more entrees, 100 bonus points, 10 sweepstakes entries and an Extras badge
- Milestone Three: After the purchase of two more entrees, 200 bonus points, 15 sweepstakes entries and an Extras badge
- Milestone Four: After the purchase of two more entrees, 300 bonus points, 30 sweepstakes entries and an Extras badge
The sweepstakes winners are announced at the end of the summer; one lucky eater from each of the 48 states Chipotle operates in — plus Washington, D.C. — will win free burritos for a year and a limited-edition stainless steel gift card.
Once Chipotle Rewards members join the three-month program, they will unlock the seven-visit streak milestone challenge. Milestones reset at the beginning of each month, according to a company media release.
Additionally, Chipotle is “gamifying” their “Summer of Extras” program with a dashboard that tracks rewards members’ performance against other users across their state based on transactions plus user insights such as “Team Guac” or “Team Queso Blanco” and a checklist of how many Chipotle restaurants a user has been to.
“We’ve seen our superfans on social media documenting their Chipotle journeys and maintaining daily or weekly ‘streaks’,” said Chipotle Chief Brand Officer Chris Brandt. “For our biggest Rewards summer ever, we’re giving loyal fams to get rewarded more than ever.”
More information on Chipotle’s “Summer of Extras” can be found here.
