A new flavor of ice cream is causing quite a stir, that’s because it’s said to taste like breastmilk.
The baby brand known as Frida is behind the cold and sweet creation as a marketing gimmick to coincide with the release of its new 2-in-1 Manual Breast Pump.
The ice cream isn’t made with actual breast milk, but it is said to mimic the nutrients. It allegedly tastes sweet and nutty with just a hint of salt.
“The ice cream will be a pitch perfect representation of the sweet, creamy, nutrient packed goodness we’ve all wanted to try but have been afraid to ask and will include some of its same nutrients including fats (Omega-3 brain fuel!), carbs (energy-boosting lactose), important vitamins (iron, calcium, Vitamin B and D, and zinc), plus lots of H2O for hydration,” the company said in a press release.
It’s not available for purchase just yet. According to Frida, it’s due in nine months.
Those interested can head to Frida’s website to sign up for updates on when and how to purchase it.
And no, it isn’t an April Fool’s joke.
A spokesperson told People Magazine that it’s indeed happening and they expect a “stong demand” for the treat and believe people will be “intrigued and excited.”
The brand posted an ad for the ice cream on March 26 and people immediately flooded the comment section.
Believe it or not, only a handful of people were “confused,” while the majority of the comments were positive.
“Can’t wait!!!” someone said.
“So excited!!” wrote another.
One happy customer of the brand said, “At this rate, I’ll honestly try anything you put out. Everything’s been a hit on our house from postpartum for me and everything Bubs has needed since day one to present.”
