SATURDAY AM: The Devil Wears Prada 2 and Michael are doing their jobs to make the start of summer a bountiful one, respectively with $75M-$80M and an excellent hold by the Lionsgate movie of -48% or $51M. As we told you, this weekend was bound to be higher than a year ago with all films currently totaling around $173M, +20%. Global B.O. for the $100M Devil Wears Prada 2 is up to $114.6M with $82.1M from overseas alone.
Devil Wears Prada 2‘s Friday came in at $32.5M, very close to where we saw it. Again, will there be a date night-ladies night continued surge into tonight? Saturday estimates are between $24.8M-$27M. Even if Devil Wears Prada 2 comes in at $75M, va bene. Pre-sales were big yesterday, but walk-up business, we’re told, slowed. Still a great start for this 20-year-old property.
Very strong turnout by women at 75% with a strong definite recommend of 76%. Broken out, there were 63% women over 25, 22% men over 25, 12% women under 25, and 2% men under 25. Older skewing audience with the over 45 bunch repping 36% and the over 55 demo showing up at a big 22% alone. PostTrak exits said that 51% of the audience came for the cast alone, 43% for the actresses and 42% because it’s part of a franchise they love. Diversity demos were 48% Caucasian, 28% Hispanic and Latino, 12% Black and 7% Asian American.
The Anne Hathaway, Meryl Streep, Emily Blunt and Stanley Tucci movie gets an A- CinemaScore, which is higher than the first film’s B. How is that? Back in the old pre-Covid CinemaScore days, movies based on books were graded harder by female audiences given their adaptation. PLFs are driving a third of the weekend’s U.S. business.
The David Frankel directed film is playing strong everywhere, but best in the East, South Central and West with the AMC Lincoln Square in NYC the top grossing location with $156K-plus through Friday.
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FRIDAY AFTERNOON: 20th Century Studios‘ Devil Wears Prada 2 is totally ready to wear for female moviegoers this weekend with an eye on a 3-day of $75M-$80M after a $33M Friday (including previews) at 4,150 theaters. In regards to the Anne Hathaway, Meryl Streep, Emily Blunt, and Stanley Tucci reteam exceeding $80M+, the pic really needs the date crowd, Prada fanatics, and ladies night to make a trail toward multiplexes.
Social media reach across TikTok, YouTube, X, Instagram and Facebook is over a half billion per RelishMix for part 2. Strong, but by comparison, Wicked: For Good was at 1.3 billion. “Pre-release social media universe SMU stats on The Devil Wears Prada 2 are running at a healthy half-billion which is 3X above comedy norms with a unique TikTok page for the film and running on 20th channels across Facebook, X, YouTube and Instagram,” says the analytics firm.
Says RelishMix, “Convo runs positive for The Devil Wears Prada 2, fueled by nostalgia hitting like a luxury brand relaunch that actually lands. The audience leans into legacy appeal, treating the sequel as a cultural reunion rather than a cash grab, with comparisons to long-gestating follow-ups like Top Gun Maverick elevating expectations. There’s strong cast-driven enthusiasm, especially around Meryl Streep and Anne Hathaway, where agelessness becomes part of the brand mythology, not a distraction. Fashion callbacks and iconography are doing heavy lifting, signaling the film understands its own meme economy. Even skepticism often softens into curiosity, suggesting high conversion potential. ‘After Star Wars, this is the first time I’m truly excited about a sequel’ paired with ‘Feels like I’m watching 2006 again I can’t wait.’ captures that rare mix of reverence and hype, while ‘First was legendary can’t wait for this one’ and ‘Much more exciting than any superhero cheese’ show it cutting through genre fatigue.”
Lionsgate’s Michael is also strong in weekend 2 with around $45M, -54%, after a $12M-$13.5M second Friday for a running total by Sunday of $174.8M. Together with Devils Prada 2, both movies are bound to fuel a first weekend of summer that’s well north of the same frame a year ago ($144.2M led by Thunderbolts* opening with $74.3M and third weekend of Sinners in second with $33.1M).
Third belongs to Illumination/Nintendo/Universal’s Super Mario Galaxy Movie at 3,412 with $2.5M today and a fifth weekend of $11.2M, -45%. The sequel becomes the first movie of 2026 to cross $400M by Sunday at the domestic B.O. (Running cume expected is $401.8M).
At 3,017, the seventh weekend of Amazon MGM Studio’s Project Hail Mary is around $9M, -$29%, after a Friday of $2.35M. Cume by Sunday is $318.7M.
NEON’s horror film Hokum at 1,860 theaters is seeing an estimated $2.6M today and north of $6M for the weekend.
FRIDAY AM UPDATE, AFTER EXCLUSIVE: Disney is reporting $10M in Thursday night U.S. previews for 20th Century Studios’ The Devil Wears Prada 2. But global is up to $50.5M already. Wowza. The global opening forecast for Chapter 2 is close to $180M worldwide.
The $100M feature production bowed in 35 markets Thursday including Germany, Spain, Australia, China, Brazil and Mexico, taking the full total to 45 markets to date. The first two days have strutted $40.5M at the overseas B.O.
The Devil Wears Prada 2 has posted the highest opening day of 2026 to date in Brazil, Italy, Korea and Australia as well as Belgium, Bulgaria, Saudi Arabia, UAE, Greece, Ukraine, New Zealand, Taiwan and the Philippines. The sequel opened at No. 1 or top non-local in all markets except for Netherlands, Ecuador and Bolivia.
The individual territories are shaping up as follows: Italy ($5.9M), Brazil ($3.2M), Germany ($3.1M), Mexico ($3M), Australia ($2.7M), France ($2.7M), China ($2.4M), Korea ($1.5M), Argentina ($1M), Spain ($1M) and all others ($14M).
The U.S. Rotten Tomatoes audience score stands at 88% versus the first pic’s 76%. The Wendy Finerman production is booked at 4,150 theaters including 1,000 Premium Large Format screens, 200+ DBOX/Motion screens, and 100 ScreenX screens.
Adam Scott in ‘Hokum’
Neon
Neon’s Adam Scott horror film Hokum from Damian Mc Carthy posted great previews of $900K overall. Broken out that’s $600K Thursday previews, plus another $300K from mystery screenings. Keep in mind that Neon’s 2024 Sydney Sweeney nun horror pic Immaculate, posted $415K in Thursday previews and opened to $5M. Last May, A24’s Bring Her Back posted $850K in Thursday previews and went on to open to $7.1M. Critics are at 86% certified fresh on Rotten Tomatoes for the movie, which world premiered at SXSW (read Deadline’s review here). In Hokum, a horror writer visits an Irish inn to scatter his parents’ ashes, unaware that the property is said to be haunted by a witch.
RELATED: Horror Movies’ Next Wave: What’s Coming In 2026, From Auteur Nightmares To Indie Breakouts
Here’s how the week went:
1.) Michael (LG) 3,955 theaters, Wk $129.8M/Wk 1
2.) The Super Mario Galaxy Movie (Uni) 3,732 theaters, Wk $25.2M (-44%), Total $390.5M/Wk 4
3.) Project Hail Mary (AMZ) 3,510 theaters, Wk $17.5M (-36%), Total $309.7M/Wk 6
4.) Lee Cronin’s The Mummy (WB/NL) 3,304 theaters, Wk $7.4M, -59%, Total $25.2M/Wk 2
5.) The Drama (A24) 1,982 theaters, Wk $3.7M (-49%), Total $45.9M/Wk 4
EXCLUSIVE: 20th Century Studios’ The Devil Wears Prada 2 is sashaying in tonight with $10M previews which began at 2PM today according to sources.
Heck, yes, that’s a great start. At that level, Devil Wears Prada 2 is under last summer’s kickoff, Disney/Marvel Studios’ Thunderbolts* ($11.5M previews, $74.3M opening), right near Disney’s Little Mermaid ($10.3M previews, $95.5M opening) from 2023, and just under 2017’s Wonder Woman ($11M previews, $103.2M). A week ago, Lionsgate’s Michael posted overall previews (Thursday and Wednesday fan Imax shows) of $12.6M which led to a $97.2M North American start. Devil Wears Prada 2 is booked at 4,150 theaters and has all the PLF screens, while the King of Pop holds onto Imax.
Presales were quite sexy heading into the weekend with $20M for the David Frankel-directed sequel, which arrives in theaters close to 20 years after the first pic. That presales figure was on par with Project Hail Mary ($80M) and Dune: Part Two ($82.5M). Granted those are both male-skewing movies versus Devil Wears Prada 2 which is female, meaning attendance could be frontloaded for the sequel this weekend. Tracking has Anne Hathaway, Meryl Streep, Emily Blunt and Stanley Tucci sequel between $73M-$80M. Word of mouth bodes well with reviews now at 78% certified fresh on Rotten Tomatoes, higher than the original 2006 film which was 75% certified fresh. RelishMix reports on their social media buzz meter, Devil Wears Prada 2 is at a high 7.2 (versus The Breadwinner‘s 3.9M and Star Wars: Mandalorian and Grogu‘s 5.3.
The Devil Wears Prada 2 opens everywhere overseas this weekend. A $180M global start is expected or $100M overseas. In China, Prada 2 is tracking to $2.5M on Friday. Thursday was $2.4M.
The first Devil Wears Prada posted a Friday of $9.4M, a 3-day of $27.5M and finaled at $124.7M domestic, and $326.5M worldwide.
Exhibitors, likewise, were also seeing robust advance ticket sales for part 2.
Alamo Drafthouse crossed $1M in presales on The Devil Wears Prada 2 which tracks similar to Deadpool & Wolverine for the dine-in exhibitor.
“Presales for Devil Wears Prada 2 are super-strong, with a lot of group buyouts coming in,” said Traci Hanlon, CMO of Dallas luxe circuit Cinergy Entertainment. “We’re seeing real demand for the Prada-themed experiences, especially our dress-to-impress Prada Brunch and Couture Night events. We expect the popcorn purse bags to sell out quickly, and we’re really excited about our ‘human crane’ giveaway game with an actual Prada bag…all of our movie-themed in-theatre promos are getting a lot of moviegoer attention.”
Cinergy held a premiere night tonight for moviegoing members with a red carpet, prosecco greeting, paparazzi-style photos, and guests in full runway looks. The chain is literally putting actual designer bags, we’re talking Prada and Coach, inside a life-size “Human Crane” game which will be at their Midland, TX theater throughout the weekend until the bags are gone.
Separately, the Boxoffice Company reports that 28% of all scheduled weekend showtimes in the United States are being designated to Devil Wears Prada 2 followed by Michael (19%), The Super Mario Galaxy Movie (11%), and Project Hail Mary (7%).
