In other words, we all want to keep children and teens safe.
Starting from a place of common ground makes room for conversations that once felt out of reach. And when we start from that foundation, we turn difficult conversations that might have been considered polarizing into pathways to progress.
And it takes a lot of conversations.
The Ad Council put this model into action with our “Agree to Agree” campaign. And the message is resonating. In less than a year, 67% of parents who are aware of the campaign say they’ve engaged in conversations about preventing gun injuries and deaths with their kids, compared to 48% of those who aren’t aware.
A model for progress
The “Agree to Agree” framework is a strategy for moving society forward, not by eliminating differences, but by refusing to let them dictate what’s possible.
Disagreement is inevitable—not just on issues as complex as gun violence, but in every relationship and partnership we navigate. There isn’t a single person in the world we agree with on everything: not a spouse, a friend, a colleague, or a partner. Expecting total alignment before taking action only guarantees one outcome—that progress stalls before it ever begins.
