The I’m A Celebrity South Africa live final came to blows in London on Friday night between feuding David Haye, Adam Thomas and Jimmy Bullard.
The Waterloo Road star finally came face to face with Jimmy and David, after he revealed earlier this week he was receiving therapy as a result of his feuds.
And it didn’t take long until David confronted Adam during the live final as he questioned whether the actor ‘deserved to win’ after calling Jimmy the C-word in South Africa.
Adam, 37, and Jimmy, 47, locked horns during a Bushtucker Trial in the pre-recorded show last year, when Jimmy refused to do a trial and put Adam’s position at risk since they were partnered up.
In the scenes that did air of the fiery clash in 2025, Adam could be seen shouting at his co-star: ‘Jimmy, are you f***ing taking the p***? I am in there getting covered in f***ing ants.’
Jimmy replied: ‘Woah, calm down. That’s pathetic.’
However, Craig and several other co-stars have since claimed that Adam dropped the C-bomb multiple times in unaired scenes.
After airing Adam’s final eating trial in Friday night’s show, which fans branded ‘horrendous’, Gemma Collins urged: ‘He will forever be my hero, Adam. He so deserves to win!’
Looking visibly unhappy with the praise Adam was receiving, David interrupted hosts Ant and Dec to ask: ‘Do you think he deserves to win this after calling Jimmy the C-word a couple of times?’
‘Yeh after that challenge I do think I deserve to win’, Adam proudly replied.
‘Don’t you think you should ask Jimmy whether he thinks he deserves to win?’, David added. ‘Because there was a lot of that stuff cut out of it.’
As Ant and Dec tried to control the situation, Dec urged: ‘We will come to this, we are going to ask Jimmy later and we will speak to you as well.’
‘There was a lot of stuff that was said that was unbroadcastable [sic]’, Ant confirmed.
The I’m A Celebrity South Africa live final came to blows in London on Friday night between feuding David Haye, Adam Thomas and Jimmy Bullard
The Waterloo Road star finally came face to face with Jimmy and David, after he revealed earlier this week he was receiving therapy as a result of his feuds
At the end of the episode, it was announced Craig Charles finished in fourth place, with Harry Redknapp, Adam and Mo Farah hoping to be crowned the Jungle Legend. The winner is set to be revealed at 10pm on ITV.
Earlier in the episode, Adam awkwardly glossed over his aggressive row with Jimmy as he addressed the ‘drama’ for the first time.
‘It certainly hasn’t been short of drama this year’, Declan quipped as he kicked off the live final.
Addressing the drama in camp for the first time, Adam said: ‘I know there was a lot of drama that went on in a lot of camp but honestly we had the best time and I am just thankful I got to share so many memories with these guys.’
Former footballer Jimmy listened closely in the audience to what Adam had to say following a string of ‘bullying rows’ that has plagued this year’s show.
‘It’s not going to kick off, what a shame’, Ant laughed, unaware of what was to come.
Amongst some cheers, Adam was greeted by a smattering of boos as he took to the stage.
Viewers on X seem to be very divided and some are saying they’re not mad ITV cut down the fight between Adam and Jimmy. Here are some views:
‘I hope Adam is okay. David Haye is just making himself look more like a bully. We know Adam called Jimmy a C*** but they couldn’t air it due to the word. We don’t give a toss. It’s a word that is used often, Jimmy would’ve been called worse in football, wrote one person on X.
Another added: ‘Adam does not deserve to win. He was the first bully and couldn’t take it back. Regardless if jimmy wanting out thats no way to behave.’
And a third wrote: ‘What an absolute fool David H is, a big grown man acting up makes him even more unpopular should be ashamed of himself definitely NOT a team player !!!!’
And it didn’t take long until David confronted Adam during the live final as he questioned whether the actor ‘deserved to win’ after calling Jimmy the C-word in South Africa
After airing Adam’s final eating trial, which fans branded ‘horrendous’, Gemma Collins urged: ‘He will forever be my hero, Adam. He so deserves to win!’
Looking visibly unhappy with the praise Adam was receiving, David interrupted Ant and Dec to ask: ‘Do you think he deserves to win this after calling Jimmy the C-word a couple of times?’
As Ant and Dec tried to control the situation, Dec urged: ‘We will come to this, we are going to ask Jimmy later and we will speak to you as well’
Adam failed to appear on This Morning for promotional interviews alongside Harry, Mo and Craig on Friday.
Instead, his campmate Craig spoke on the show about the ‘bullying rows’ and said he feared the Adam was going ‘attack’ campmate Jimmy during expletive-filled row over a jungle trial.
Opening up about the incident, Craig said: ‘They watered down the Jimmy Bullard incident, it was unbroadcastable as it was.
‘It was deeply traumatic and really upsetting, it was between the two of them, Adam was so wound up, he was so aggressive, like a coiled up spring, it looked like he was going to attack Jimmy.
‘He was dropping f-bombs and c-bombs… It really was traumatic and they couldn’t broadcast it, and I’m not blaming ITV, they couldn’t [put it out].’
Craig added of the incident: ‘They had to water down what [viewers saw] but they didn’t water down our responses, so people were thinking, “Oh, it wasn’t that bad, why are they picking on Adam?”
‘We weren’t picking on Adam at all, it was just what he did.’
Jimmy is reportedly ‘seeking revenge’ on Adam after their fiery clash aired, as it’s claimed he will use his time during the finale to give his version of events.
A source told The Sun: ‘He is also not afraid to say exactly what he thinks – and that means he won’t be toeing ITV’s line.
‘Jimmy knows the truth about what happened. He’s ready to tell his story.’
Earlier in the episode, Adam awkwardly glossed over his aggressive row with Jimmy as he addressed the ‘drama’ for the first time
Former footballer Jimmy listened closely in the audience to what Adam had to say following a string of ‘bullying rows’ that has plagued this year’s show
Craig Charles finished in fourth place, with Harry Redknapp, Adam and Mo Farah hoping to be crowned the Jungle Legend
‘It certainly hasn’t been short of drama this year’, Declan Donnelly quipped as he kicked off the live final
Amongst some cheers, Adam was greeted by a smattering of boos as he took to the stage
This week, Adam revealed he was receiving therapy on his At Home With The Thomas Bros podcast, as he emotionally said his ‘feud’ with boxer David ‘f***ed’ with him.
Breaking down in tears, Adam said: ‘It was like being back in school again and although it wasn’t physical bullying or anything like that, and I’m not saying it’s bullying, but he was just mind f***ing me.
‘And I just never stuck up for myself whilst I was in there and I was like “s**t bro, I wish I stuck up for myself”. That was beating me up more than anything.’
He continued: ‘I’m not the same person, like I know for a fact I am not the same person as I was when I went into the jungle to when I came out. It’s changed me and that’s no over exaggeration.
‘I’m in therapy now because, like it’s f***ed with me mentally because I just thought, “How is this happening? I’m a 37-year-old man”. I’m like, “How am I letting some other person do this to me in here?”‘
David has continued to take swipes at Adam, including a vile social media jibe as well as claiming the dad-of-two was paid between ‘£20-25k per day’ for his appearance on the ITV show.
The boxer had sparked bullying complaints from viewers over his comments to Adam when he excused himself from the Termite Terror trial over his health.
Adam, who suffers from autoimmune condition psoriatic arthritis, had told his campmates he did not feel well enough to compete.
During his appearance on This Morning, Craig was asked about the ‘bullying’ claims in camp and revealed that the campmates had been unaware that Adam was being affected by such behaviour and suggested ITV ‘didn’t think he was getting bullied enough to step in’.
Launching into his explanation, Craig hit out against ITV for ‘watering down’ the moment Adam and Jimmy clashed in a trial that would decide who got sent home
David and Adam had a fractious relationship during their time together in the South African jungle, which was filmed in September last year
The Red Dwarf star said: ‘Since we’ve got back, the last few weeks, it’s all been over social media that Harry, Mo and I were not there for Adam when he was getting bullied.
‘Let me tell you a little story, it all started when they were the Rhinos, and me and Adam were Lions, and we were the underdogs – [they had] David Haye the boxer, Harry the gaffer, Ashley Roberts who was fit as a fiddle.
‘You had me, a broken down TV star, Gemma Collins… but we won every challenge and we gave them dogs abuse, me and Adam, over the fence, ribbing them, jest and banter, we wrecked them.
‘We were relentless, we poked the bear, and then David Haye came back at us – now, Adam gave as good as he got, he really did give as good as he got, he was laughing and we didn’t realise he was being emotionally affected by it.
‘He never told us, I asked him yesterday, “Well why didn’t you tell us?” and he said, “I didn’t want to appear weak”. We didn’t know.
‘ITV have got a duty of care, they have got 24/7 people on high definition close ups picking it all out, but they didn’t think he was getting bullied enough to step in – they have a duty of care, they would have stepped in if they thought he was being bullied.
‘We didn’t see it until that final morning when I thought David got a bit nasty, I thought, “This is turning into bullying, this, now” and on that final morning, I found myself in the perfect position, voting people out, I saved Adam knowing that the other two were not going to pick David, thereby ensuring David went home.
‘We were there for him, we didn’t know the extent of his troubles.’
I’M A CELEBRITY ALL-STARS 2026: MEET THE CAMPMATES
GEMMA COLLINS
The GC took part in the 14th series of I’m A Celebrity back in 2014
AGE: 45
SERIES: 2014 (14th series) quit after 72 hours
OCCUPATION: Reality star
FAMOUS FOR: Gemma, popularly known as The GC, rose to fame on the reality series The Only Way Is Essex (TOWIE). She is known for her larger-than-life ‘diva’ persona.
ASHLEY ROBERTS
As the 2012 runner-up, Ashley said going on I’m A Celebrity was life-changing
AGE: 44
SERIES: 2012 runner-up (12th series)
OCCUPATION: Heart Radio presenter, Pussycat Doll
FAMOUS FOR: Ashley Roberts is a showbiz correspondent for Heart Breakfast. She rose to fame in noughties girlband the Pussycat Dolls.
SIR MO FARAH
Sir Mo Farah, 43, is hoping to conquer his fear of snakes
AGE: 43
SERIES: Fifth place in 2020 (20th series set in Wales)
OCCUPATION: Olympian
FAMOUS FOR: Sir Mo is the most successful British track athlete in modern Olympic history. He won gold in both the 5,000m and 10,000m at both the London 2012 and Rio 2016 Olympic Games.
DAVID HAYE
Former World Champion boxer David Haye thinks nothing will scare him in the jungle
AGE: 45
SERIES: 2012, came in third place (12th series)
OCCUPATION: Boxer
FAMOUS FOR: David is a legendary British former professional boxer. He is one of only three boxers in history to have unified the world titles at cruiserweight and gone on to become a world heavyweight champion.
SCARLETT MOFFATT
Scarlett Moffatt, 35, admitted she was feeling apprehensive about the jungle
AGE: 35
SERIES: 2016 Queen of the jungle (16th series)
OCCUPATION: Reality star
FAMOUS FOR: Scarlett became a TV favourite after joining Gogglebox. She went on to win I’m A Celebrity in 2016.
SEANN WALSH
Since Australia, Seann Walsh is now a proud dad of two
AGE: 40
SERIES: 2022, finished in fifth place (22nd series)
OCCUPATION: Comedian
FAMOUS FOR: Seann Walsh is a comedian who was caught in a cheating scandal when he starred in Strictly in 2016 alongside his professional partner Katya Jones.
SINITTA
Sinitta, 62, hopes she will finally conquer her phobia of ‘everything’
AGE: 62
SERIES: 2011, voted out second (11th series)
OCCUPATION: Eighties popstar
FAMOUS FOR: Sinitta, first reached global fame in the 1980s with hits like So Macho and Toy Boy. She was also known for her guest appearances on The X Factor.
JIMMY BULLARD
Former footballer Jimmy, 47, will be joining his fellow co-stars Gemma and Craig
AGE: 47
SERIES: 2014 (10th place)
OCCUPATION: Former footballer
FAMOUS FOR: Known as ‘The Bulldog’, Jimmy was a highly technical and energetic midfielder who became a cult hero for his sense of humour and iconic celebrations.
ADAM THOMAS
Adam’s son, Teddy, was only two when he first did the Australian jungle
AGE: 37
SERIES: Third place in 2016 (16th series)
OCCUPATION: Actor
FAMOUS FOR: Adam is famous for starring in Waterloo Road and Emmerdale. He recently returned to Waterloo Road for its 20th anniversary.
HARRY REDKNAPP
Harry Redknapp won the 18th series of I’m A Celebrity back in 2018
AGE: 79
SERIES: 18th series in 2018. I’m A Celebrity King Of The Jungle.
OCCUPATION: Legendary football manager
FAMOUS FOR: Harry Redknapp’s career spans over 60 years in professional football, transitioning from a skilful winger to one of the most recognisable managers in Premier League history.
CRAIG CHARLES
Corrie legend Craig, 61, was another celebrity who starred in the 14th series
AGE: 61
SERIES: 2014 quit early
OCCUPATION: Actor
FAMOUS FOR: Craig is most famous for his role as Dave Lister in the cult science-fiction sitcom Red Dwarf and for playing Lloyd Mullaney in the long-running soap opera Coronation Street.
BEVERLEY CALLARD
Beverley was part of the first series that took place in a Welsh castle in 2020
AGE: 69
SERIES: 2020, came in tenth place (20th series)
OCCUPATION: Actress
FAMOUS FOR: Beverley played Coronation Street’s iconic Liz McDonald on and off for 31 years.
