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Home Technology

Some babies have more than three hours of screen time per day, experts warn – with 72% of 9-month-olds being plonked in front of a TV or phone

by LJ News Opinions
March 15, 2026
in Technology
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By XANTHA LEATHAM, EXECUTIVE SCIENCE EDITOR

Published: 20:01 EDT, 15 March 2026 | Updated: 20:01 EDT, 15 March 2026

Some infants are being plonked in front of a screen for more than three hours per day, a damning study has warned.

Researchers have found that nearly three-quarters of nine-month-old babies watch programmes on a TV, smartphone or tablet on a daily basis.

The average screen time reported in the study was 41 minutes, rising to 47 minutes for those in single-parent households.

But some are exceeding three hours of screen time a day, the experts warned.

These children are significantly less likely to regularly experience things like going on trips outside, being read to or singing.

The study, carried out by the Education Policy Institute (EPI), used data from more than 8,000 families.

While 80 per cent of babies with no screen time go on trips outside every day, this falls to 60 per cent for babies with over three hours of daily screen time.

The likelihood of looking at books together also fell when screen time exceeds two hours.

The study found that 2 per cent of nine-month-old babies had more than three hours of screen time every day

Babies are more likely to have screentime if they are an only child and if they live in a single-parent household, the research showed

Babies are more likely to have screentime if they are an only child and if they live in a single-parent household, the research showed

‘This research is one piece of an expanding jigsaw of up-to-date evidence, and adds new information for a very recent, nationally representative cohort of infants,’ Dr Tammy Campbell, director for early years, inequalities and wellbeing at EPI, said.

She said there needs to be further research into why use is so high among the group of babies experiencing over three hours a day.

However, she added: ‘Instead of simply focusing on demonising any use, and cutting minutes, policy-making and guidance should help families use digital tools to enhance development, bonding, and enjoyment of babyhood.’

The Government is expected to publish guidance on screen time for under-fives in April.

Education Secretary Bridget Phillipson has said around 98 per cent of children were watching screens on a daily basis by the age of just two – with parents, teachers and nursery staff saying children were finding it harder to hold conversations or concentrate on learning.

Earlier this year, research from the government found that higher screen use for under-twos is linked to poorer language development.

A study found that children with the highest screen time – around five hours a day – could say significantly fewer words than those at the other end of the scale who watched for around 44 minutes.

‘Like so many parents, I’ve had evenings where you give in when your little one wants “just one more” episode of their favourite show’ Ms Phillipson said. ‘But we’re beginning to see the risks when ‘just one more’ starts to add up.’

METHODS FOR PARENTS TO KEEP THEIR CHILDREN SAFE ONLINE

Children as young as two are using social media, research from charity Barnardo’s has suggested.

Internet companies are being pushed to do more to combat harmful content online but parents can also take steps to alter how their children use the web.

Here are some suggestions of how parents can help their children.

Use parental controls

Both iOS and Google offer features that enable parents to filter content and set time limits on apps.

For iOS devices, such as an iPhone or iPad, you can make use of the Screen Time feature to block certain apps, content types or functions.

On iOS, this can be done by going to settings and selecting Screen Time.

For Android, you can install the Family Link app from the Google Play Store.

Talk to your children

Many charities, including the NSPCC, say talking to children about their online activity is vital to keep them safe.

Its website features a number of tips on how to start a conversation with children about using social media and the wider internet, including having parents visit sites with their children to learn about them together and discussing how to stay safe online and act responsibly.

Understand their internet usage

There are tools available for parents to learn more about how social media platforms operate.

Net Aware, a website run in partnership by the NSPCC and O2, offers information about social media sites, including age requirement guidance.

Limit screen time 

The World Health Organisation recommends parents should limit young children to 60 minutes of screen time every day.

The guidelines, published in April, suggest children aged between two and five are restricted to an hour of daily sedentary screen time.

They also recommend babies avoid any sedentary screen time, including watching TV or sitting still playing games on devices.

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Some babies have more than three hours of screen time per day, experts warn – with 72% of 9-month-olds being plonked in front of a TV or phone

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