Apple delighted its fans this week as it announced a surprise ‘experience’ in just a few weeks.
The tech giant has invited media in London, New York and Shanghai to a ‘special Apple Experience’ on 4 March 2026.
The invitation to the London event, which was received by the Daily Mail, simply reads: ‘You’re invited. Please join us in person for a special Apple Experience in London. 4 March 2026. 2:00pm GMT.’
While Apple is remaining tight–lipped on what’s in store, many speculated this may be the launch event for Apple’s next smartphone, tipped to be the iPhone 17e.
However, eagle–eyed fans have now spotted a secret clue in the Apple logo, which may hint at what the tech giant has planned.
The 3D Apple logo on the invite is made up of yellow, green, and blue discs.
According to Bloomberg’s Apple analyst, Mark Gurman, this suggests we might see new budget MacBooks at the event.
‘Worth pointing out the three colors from the invite are light green, blue and yellow –– which just so happen to be the colors Apple has tested the low–cost MacBook with, as I wrote yesterday. Coincidence? We shall see,’ he tweeted.
While Apple is remaining tight–lipped on what’s in store, many speculated this may be the launch event for Apple’s next smartphone, tipped to be the iPhone 17e. However, eagle–eyed fans have now spotted a secret clue in the Apple logo, which may hint at what the tech giant has planned
The 3D Apple logo on the invite is made up of yellow, green, and blue discs. According to Bloomberg’s Apple analyst, Mark Gurman, this suggests we might see new MacBooks at the event
In his newsletter, Mr Gurman suggests that Apple will launch a new low–cost MacBook in a ‘slew of fun colours’.
According to the leaker, this MacBook will be ‘well under $1,000’, with a small display that measures just under 13–inches.
Despite the lower price–point, the MacBook will be made from aluminium, and not from plastic, he adds.
‘Like all Macs, this machine — code–named J700 — will feature an aluminum chassis,’ Mr Gurman explained.
‘To stick with this premium material, Apple developed a new manufacturing process that allows the shells to be forged more quickly.
‘The technique is designed to be both faster and more cost–effective than the one used with Apple’s current laptops.’
As mentioned in his tweet, Mr Gurman predicts Apple will opt for bright colours, to suit its target audience of students.
‘Over the past year, Apple has tested options such as light yellow, light green, blue, pink, classic silver and dark gray — though it’s unlikely all of these will ship,’ he said.
Mr Gurman isn’t the only person to suggest the Apple event logo alludes to new MacBooks. X user @BasicAppleGuy went so far as to create renders of what these colourful MacBooks might look like
Mr Gurman isn’t the only person to suggest the Apple event logo alludes to new MacBooks.
X user @BasicAppleGuy went so far as to create renders of what these colourful MacBooks might look like.
‘If they make that green I’m going to have to cop it immediately,’ one user replied.
Another added: ‘If that’s real, that yellow is instant buy.’
And one joked: ‘The only problem will be deciding which color to get.’
This isn’t the first time that Apple has dropped hints in the logo on its event invites.
Last year, the logo for the iPhone 17 launch was blue and orange – with the tech giant then going on to launch blue and orange versions of the iPhone 17 Pro and Pro Max.
Meanwhile, in 2024, Apple’s ‘It’s Glowtime’ event invite featured a glowing, multi–colored logo, in reference to the rollout of Apple Intelligence.
Usually, Apple’s launch events take place at Apple Park and are broadcast to the world in real–time.
However, the 4 March event is instead described as an ‘experience’, and is not listed on Apple’s events page – suggesting it might not be broadcast.
Thankfully, the Daily Mail will be at Apple’s launch event on 4 March, so make sure you check back in then for all the latest announcements!
THE TRILLION DOLLAR RISE OF APPLE
1976: Founders Steve Jobs, Steve Wozniak and Ronald Wayne created the company on April 1 1976 as they set about selling computer kits to hobbyists, each of which was built by Wozniak.
The first product was the Apple I.
1977: Apple released the Apple II in June, which was the first PC made for the mass market.
Steve Jobs unveils Apple Computer Corporation’s new Macintosh February 6, 1984 in California.
1981: Jobs became chairman.
1984: The Macintosh was introduced during an ad break for the Super Bowl and later officially unveiled during a launch event. It was discontinued a year later and Jobs left the firm.
1987: Apple released the Macintosh II, the first colour Mac.
1997: Apple announces it will acquire NeXT software in a $400 million deal that involves Jobs returning to Apple as interim CEO. He officially took the role in 2000.
The then Chief Executive Officer of Apple, Steve Jobs, with the iPhone
2001: Apple introduced iTunes, OS X and the first-generation iPod.
The first iPod MP3 music player was released on October 23, 2001, at an event in Cupertino and was able to hold up to 1,000 songs.
2007: Apple unveils the iPhone.
2010: The first iPad was unveiled.
2011: Jobs resigned in 2011 due to illness, handing the CEO title to Tim Cook. Jobs died in October from pancreatic cancer.
2014: Apple unveiled the Apple Watch. It also unveiled its first larger iPhones – the 6 and 6 Plus.
2015: After purchasing Beats from Dr Dre, Apple launched Apple Music to compete with Spotify and other music streaming services.
2016: Apple returned to its roots and announced the 4-inch iPhone SE. Meanwhile, the firm is embroiled in a legal battle with the FBI, involving the agency demanding access to the locked phone used by Syed Farook, who died in a shootout after carrying out a deadly December attack in San Bernardino, California with his wife. The court order was dropped on March 28 after the FBI said a third party was able to unlock the device.
2017: Apple introduces the iPhone X, which removes the home button to make way for a futuristic edge-to-edge screen design and a new FaceID system that uses advanced sensors and lasers to unlock phones with just the owner’s face.
Apple CEO Steve Jobs speaks at an Apple event at Apple headquarters in Cupertino, Calif.
2018: In a first for the company, Apple introduces new features in its latest operating system, iOS 12, that encourage users to manage and spend less time on their devices. The move was spawned by a strongly worded letter from shareholders that urged the firm to address the growing problem of smartphone addiction among kids and teenagers.
2019: In January, Apple reports its first decline in revenues and profits in a decade. CEO Tim Cook partly blamed steep declines in revenue from China.
2020: In March, Apple closes all its bricks and mortar retail stores outside of China in response to coronavirus.
2021: In an online virtual event in April CEO Tim Cook declared Apple’s goal of becoming carbon neutral for Earth Day. Later in the year the iPhone 13 was announced.
2022: In September the iPhone 14 was announced. One of the new features included a new sensor to detect if a user had been in a car crash as well as an improved camera system.
2023: Apple brought back its ‘Home Pod’ after the first generation was discontinued. The ‘Home Pod’ can be seen as an alternative to Amazon’s Alexa or Google Home as it is powered by voice commands.
2024: Apple makes its first steps into artificial intelligence with the release of Apple Intelligence. The features are not all released at once with many delayed until the following year.
