A POPULAR baby care brand is facing a boycott by angry parents for using sexual innuendos on its packaging.
Frida Baby has come under fire online over its suggestive phrases to promote products.
Its ear and forehead thermometer has the words “How about a quickie?” written on the box.
Meanwhile, instructions for a humidifier say: “I get turned on easily.”
An ad for a three-in-one rectal, underarm and oral thermometer, says: “This is the closest your husband’s gonna get to a threesome.”
But in a post on X, one user wrote: “Sexual jokes to market baby products is sick and twisted.”
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Another said: “Absolutely disgusting. Frida Baby, I will never buy anything from you guys ever again.”
A third added: “It’s not funny. It’s inappropriate.”
Frida Baby is based in the US but its products are sold by major UK retailers such as Boots and John Lewis.
It has long used double entendres as part of its marketing tactics — as well as highlighting the realities of becoming a parent.
The brand insisted it was not trying to offend, adding: “Parenting can be isolating and overwhelming.
“Sometimes a moment of levity makes a hard experience feel human.”
