EXCLUSIVE: Tubi says its AVOD offering is now the largest in the UK a year-and-a-half after launch. The Fox-owned free streaming service shared figures with Deadline showing its UK lineup now numbers almost 75,000 movies and TV episodes, more than triple the number it went out with when it bowed in the UK in 2024.
Research from Ampere Analysis shows that, globally, AVOD services are adding to their lineups faster than the paid-for streamers. Tubi’s UK growth is one key factor behind that trend, with the fastest catalog growth of any streamer in Europe.
Tubi has been taking UK rights to shows from AMC, Lionsgate, NBCUniversal and Sony among others. Its lineup of originals includes Sidelined: The QB and Me, which immediately became Tubi’s number one title in the UK. The AVOD said half of the viewers to the film were new to its service. It also spawned a sequel Sidelined 2: Intercepted. Upcoming originals include the movie Kissing is the Easy Part, which drops ahead of Valentine’s Day.
With AVODs leading the way in terms of catalog growth, the free streamers have become important buyers for the content sales houses at markets such as MIPCOM and the upcoming London TV Screenings. They may commission some originals but AVODs are overwhelmingly buyers of finished programing, which is a boon for distributors.
Tubi’s AVOD service launched in the UK in 2024 and a 2025 YouGov survey showed it skews to younger audiences, with 51% of viewers categorized as Gen Z or Millennial. Last fall, the platform launched a slate of linear channels, but 95% of its viewing is on-demand. While the amount of content available in the UK has grown rapidly, the company does not break out territory-specific viewing figures. Globally, however, it claims more than 100M monthly users and more than 1BN hours of content viewed.
“We are thrilled by the accelerated growth we’ve seen in our first 18 months in the UK,” said Ross Appleton, Head of Tubi UK. “Tubi’s free and premium library is reaching incremental, younger audiences and proving there is strong demand for an ad-supported model in this highly competitive market.”
