Women used to look for ‘tall, dark and handsome’ when searching for the perfect man – but nowadays we’re less picky, according to a study.
Experts from dating app Breeze analysed millions of matches and real-life dates that took place across the UK, Europe and the US last year.
While some women exclusively have a ‘six-foot’ rule, it turns out British daters are the least picky of them all.
When it comes to height preferences, UK daters are the least fussy, the data showed – with half of users allowing a flexible range of more than 40cm.
Analysis also revealed that only 32 per cent of UK users actually use a height filter at all.
At the other end of the scale are Dutch users – famously the world’s tallest people on average – of which 38.6 per cent use a height filter.
Marsha Goei, Chief Dating Officer at Breeze said: ‘The data shows that dating in 2025 is becoming less about optimisation and more about intention.
‘British singles aren’t trying to ‘hack’ dating by narrowing down endless filters, they’re keeping their options open and focusing on whether a connection feels right in real life.’
The report revealed that British daters are among the least picky of them all – and have the more flexible range when it comes to height preferences (file image)
The data showed that across all countries women are up to three times more likely to care about height compared to men.
One to two per cent of users are highly specific, the team said, with a height range of just 10cm or less.
The analysis revealed that British daters are willing to travel for love, with the longest distance travelled for a first date being 424km from Carlisle to London.
People also often take journeys from Aberdeen to Manchester and Dartford to Newcastle to go on dates, the team discovered.
In the UK, the most popular day to match for a date is Sunday, accounting for nearly 16 per cent of matches.
Meanwhile Tuesday was the nation’s favourite day for first dates, beating Fridays and Saturdays.
Analysis revealed that UK users take an average of nearly 12 days between matching and going on a date, compared to Americans in New York who average just eight days for an initial meet-up.
The report found that lifestyle and life stage preferences matter more to Brits when it comes to finding a partner.
In the UK, the most popular day to match for a date is Sunday, accounting for nearly 16 per cent of matches
Some 77 per cent of UK users identify as drinkers in their profile – and those who do go on four times more dates than those who don’t specify their drinking habits.
When it comes to other preferences, those who state want kids date 1.7 times more than those who say they don’t want children.
British daters also have an average age range of 13.3 years, typically dating six years younger to eight years older.
‘Users are more deliberate about meeting, taking the time to choose dates that genuinely fit into their lives,’ Ms Goei concluded.
