While Avatar: Fire and Ash is already halfway to $1B worldwide in its first week, James Cameron has a contingency plan in place for his massive franchise.
The 3x Oscar winner teased his plans for Avatar 4 and 5 after the third installment’s premiere, noting that he will “hold a press conference” if he decides not to continue the movie franchise, which began in 2009.
“I don’t know if the saga goes beyond this point. I hope it does,” he told Entertainment Weekly. “But, you know, we prove that business case every time we go out.”
Cameron added, “Here’s what it is. If we don’t get to make 4 and 5, for whatever reason, I’ll hold a press conference and I’ll tell you what we were gonna do. How’s that?”
The writer/director also noted that, despite there being “no business model for it anymore,” Cameron also wants to novelize the films, noting “it might be good to have the canonical record of what it was all supposed to be.”
James Cameron attends the European Premiere of ‘Avatar: Fire and Ash‘ on Dec. 5, 2025 in Boulogne-Billancourt, France. (Lyvans Boolaky/Getty Images for Disney)
Following Fire and Ash‘s Dec. 19 premiere, the third entry in the Avatar franchise has grossed $153.6M domestically over the holiday week, already breaking multiple box office records.
Despite already filming some scenes for Avatar 4, Cameron previously said on Deadline’s Behind the Lens of the possibility of another film, “I always say ‘if,’ but will it be profitable enough, and only we will know that.”
