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Kim Kardashian has released her latest sell-out item for her SKIMS brand – a head-spinning new product which promises to sculpt customers’ faces while they sleep.
The item is a headwrap called the Ultimate Face and is billed on the brand’s Instagram as ‘our first-ever face innovation, made with signature sculpting fabric and infused with collagen yarns for ultra-soft jaw support.’
A photo announcing the Ultimate Face shows a woman wearing a skintight nude fabric hood that vaguely resembles a balaclava.
Kim said on Instagram: ‘We’ve been doing shape wear for a really long time and now we’re going to offer amazing face shape wear which is just such a necessity. This material is actually infused with collagen yearns and it’s just this amazing jaw support.
‘You can see that it just snatches your chinny chin chin with the jaw and it’s super comfortable to wear at night or just around the house. I really wanted to do these – we’ve been working on them for a long time and I’m really happy that you guys can see it.’
The product sold out on the day of release – but here is how you can still join the waitlist for the exact version, or get your hands on a more affordable alternative from Amazon.
Social media users were incredulous, leaping into the comments with reactions like: ‘Is it April Fools?’ and: ‘What in the Hannibal is this.’
‘State of the world in shambles, people dying …,’ wrote one commenter. ‘Kim: New Hannibal Lector Nylon face wrap just dropped!!!’
The jibes were specifically referring to a scene from The Silence of the Lambs in which Anthony Hopkins’ cannibalistic serial killer is wheeled out for a meeting with a senator while strapped down, wearing a straitjacket and a muzzle.
‘Can’t tell if trolling,’ ‘Peak f***ery,’ ‘Can we agree to disagree,’ and: ‘What am I looking at here?’ were among the other flabbergasted replies.
‘There’s a 16 year old girl out there thinking she needs to buy this crap :),’ wrote one as another said: ‘SKIMS : Making women feel bad about themselves since 2018.’
‘How has it come to this?’ wrote a third commenter while a fourth sniggered that the ‘most insane morning sheds are about to begin.’
‘Kim please people are dying!!!’ joked one, in reference to a viral remark Kim’s sister Kourtney Kardashian made to her while she panicked over a lost earring.
Although some observers were aghast at the product, many others were seized with excitement, to the point it sold out on the SKIMS website the day of its release.
One Instagram commenter wrote, however: ‘If this works so well, why didn’t Kris Jenner use this instead of spending thousands of dollars on a face lift?’
A Harley Street expert gave their opinion on face wraps, admitting that while there can be temporary benefits it is not a long term fix.
Dr Nikita Desai, said: ‘Face wraps of this kind offer temporary changes at best and may help with de-puffing your face, similar to how a common surgical garment can help reduce swelling.
‘While wraps of this kind can be fun to engage with, it’s worth me stressing that beyond this, wraps can’t offer any permanent changes such as facial contouring, remodel fat or even boost collagen production. Any changes you see will reverse in a matter of hours as the compression loses its effect.
‘Should you come across products of this kind that do advertise these permanent-sounding changes, I would avoid them.’
