Scooter Braun has broken his silence on former client Justin Bieber’s new album.
Braun and Bieber officially parted ways in 2023—a split that sent shockwaves through the music industry.
Now, the former music manager—who stepped away from the role in 2024—has shared his thoughts on Bieber’s latest release.
Braun took to Instagram to shares his thoughts on Saturday, writing, ‘Been having a beautiful start to the weekend and been getting a lot of texts about how I feel about Justin’s new album.. so I will just leave this here..
‘This is without a doubt, the most authentically Justin Bieber album to date. It’s beautiful, raw, and truly him. And that matters.’
He continued, ‘I’ve had the privilege of witnessing his growth for almost two decades.’
Scooter Braun has broken his silence on his former client Justin Bieber ‘s new album. Seen here January 27, 2020
Bieber released a new album this week called Swag
‘Along every journey, there comes a time when an artist fully steps into their own — and that’s what he’s done here.
‘He’s poured his soul into this project, and you can feel it in every single run.’
Braun said that Daisies is his favorite track on the record, and that Bieber’s tone is the ‘best in the world.’
Braun continued to gush over Bieber and the album before concluding by saying he was taking his kids to see Superman.
But even as Bieber’s manager sang his praises publicly, a source told Rolling Stone that the singer had ‘wanted for so long’ to break free of Braun and his team’s influence.
‘Now that he’s fully free, he could finally share this album with his fans and with the world,’ they claimed. ‘[It’s] something he’s been wanting to do for a long time.’
The source said Bieber had been craving ‘full creative freedom,’ but it had allegedly eluded him until now.
‘Not having to stress about creating the perfect single, or perfect album, allowed for him to create the best body of music he’s ever made.’
Now, the former music manager (he stepped away from that career in 2024), has offered his thoughts on the new music
Braun and Bieber parted ways in 2023, a move that rocked the music world when it was revealed. Seen here June 4, 2017
Braun took to Instagram to shares his thoughts on Saturday, writing, ‘Been having a beautiful start to the weekend and been getting a lot of texts about how I feel about Justin’s new album.. so I will just leave this here..’ Seen here December 18, 2013
‘This is without a doubt, the most authentically Justin Bieber album to date. It’s beautiful, raw, and truly him. And that matters.’ Seen here November 22, 2015
They added that Swag allegedly represented the ‘most pure version’ of the singer to date, and they attributed his complete control to why the music allegedly sounded ‘honest and vulnerable.’
Braun discovered Bieber, 31, via his YouTube videos in 2008 when he was 13-years-old.
They worked together for 15 years and parted ways due in part to the financial fallout from Justin’s cancelled Justice World Tour in 2022.
After Bieber cancelled his Justice tour Braun’s company HYBE America helped the singer pay back $26million of the original $40million advance he received from AEG.
Bieber had allegedly agreed to pay back the money over a 10-year period but allegedly stopped making payments to HYBE after the first installment.
Braun also previously claimed that Bieber — who announced a new album on Thursday — owed him several million dollars in unpaid commissions.
In a win for Bieber, the Grammy-winner will only have to pay Braun half of the $11million in unpaid commissions he allegedly owes him.
DailyMail.com has reached out to representatives for both Bieber and Braun for comment.
He continued, ‘I’ve had the privilege of witnessing his growth for almost two decades.’ Seen here January 23, 2020
The settlement news comes less than a month after TMZ claimed that Bieber was in the midst of negotiating the terms of a settlement with Braun and that the details would likely be fully hashed out within a matter of weeks.
Back in May, the outlet revealed the alleged results of an independent audit performed by PricewaterhouseCoopers (PwC) that was commissioned by Braun’s entertainment company, Hybe America.
The investigation, which lasted for six months, culminated in April with the determination that Bieber allegedly owed Braun $8,806,000.
Although Bieber’s team didn’t publicly dispute the results of the PwC audit, they announced that they had conducted their own audit of his business dealings with Braun.
However, they didn’t share how its results compared to the independent audit.
Despite the determination of Bieber’s alleged debts from a third party, Braun was reportedly willing to forgive the $8 million entirely.
However, TMZ’s sources claimed there were still two major stumbling blocks in the way of an agreement between the two.
The tour commenced in February 2022, after it was twice postponed — from 2020, and then 2021 — due to the coronavirus pandemic.
