Lil Wayne may not be going to the Super Bowl this year, but he is dropping new music.
Earlier this week, the Grammy-winning rapper took to his Instagram Stories to reveal he won’t be attending the big game and there will be a “seat to fill.”
It turns out, that Weezy partnered with Cetaphil for the skincare brand’s “lil sensitive” Super Bowl campaign. The ad pokes fun at Wayne’s reaction to being overlooked as the halftime act for Super Bowl LIX.
In September, he took to social media to say he was “hurt” after the NFL announced L.A. native Kendrick Lamar would be the halftime show’s headliner. Wayne is from New Orleans.
All that’s bygones now and the rapper is turning lemons into lemonade for the partnership. The ad shows the rapper interrupting socially sensitive moments with various Cetaphil products.
“We all get a Lil Sensitive sometimes… right, @liltunechi? After announcing he won’t be in New Orleans and there’s a #SeatToFill at this weekend’s game in his hometown, Cetaphil’s here to turn things around,” the caption on Cetaphil’s Instagram post reads. “Can’t change the sensitive situation? At least you can soothe your sensitive skin.”
At the end of the ad, the “A Milli” rapper is presented with two Super Bowl tickets while he’s in the studio. He declines stating that what he’s recording is “time sensitive.”
The door shuts, revealing a sign that says “Do not disturb ’til 06-06-25” with a piece of tape that reads “Carter VI.”
Wayne’s label Republic Records and Young Money also confirmed the new album is on the way. The project comes seven years after he last released an album as part of his “Tha Carter” installment. His 2008 smash hit “Tha Carter III” earned him a Grammy for Best Rap Album. The album’s single “Lollipop” won for Best Rap Song and the song “A Milli” won for Best Rap Solo Performance.
