Saturday night’s NFL Wild Card game set multiple records for Prime Video after what was already the streamer’s best regular season yet.
Per Nielsen, the matchup between the Baltimore Ravens and the Pittsburgh Steelers reached an all-time high of 24.66M viewers during the second quarter, which is the most concurrent viewers ever on Prime Video.
The game averaged 22.07M viewers, despite the Ravens’ early lead, to mark NFL on Prime’s best average audience to date, up nearly 5M from the previous record, which was December’s Packers-Lions audience of 17.29M.
Saturday’s audience peak was a 31% increase over the previous all-time peak of 18.87M during that same December 5 game.
The average audience was down slightly, about 3%, from last year’s Saturday Night Wild Card matchup between the Miami Dolphins and the Kansas City Chiefs on Peacock. That’s likely due in part to the less competitive nature of this year’s matchup as well as the fact that the Chiefs were and still are the biggest draw in the NFL.
As mentioned, this comes on the heels of the second consecutive season of double-digit viewership growth for Prime Video’s NFL coverage. The streamer has seen tremendous success with its Thursday Night Football venture with gains every year since it launched in 2022.
