The incredible amount cleaning sensation Mrs Hinch has made thanks to her £3 cleaning sprays has been revealed.
The influencer, 34, whose real name is Sophie Hinchliffe, made a jaw-dropping 4.4million last year to add to her cleaning empire.
Sophie, who took a step back from the spotlight last year to grieve the sudden loss of her father, has made a fortune from an Instagram account focusing on cleaning tips.
The pregnant mother of two nearly doubled her earnings from 2023, making an eye-watering £4,364,134 profit, compared to £2,789, 729 in 2023.
New Companies House documents show that Sophie has multi-millions in the bank and in the financial year to April 5, 2024, she experienced her most profitable year since bursting onto the social media scene in 2018.
The bumper earnings represent her first financial year after cutting ties with Tesco in April 2023 to focus on other exciting projects.
The incredible amount cleaning sensation Mrs Hinch has made thanks to her £3 cleaning sprays has been revealed
The influencer, 34, whose real name is Sophie Hinchliffe, made a jaw-dropping 4.4million last year to add to her cleaning empire
Tesco’s Mrs Hinch collection launched in January 2021 and included items such as luxury bedlinen, loungewear, heart-shaped bowls and candles.
However, her main focus for 2024 was to design brand-new cleaning product scents for household brands, such as Lenor and Bold.
Her company reported that she had made £4,179,283 for 2024, while she was still due £748,130 and had tangible assets at £81,123.
She revealed in February last year: ‘People assume I am obsessed with cleaning, but the truth is I’m not.’
‘I clean because it’s my therapy. It helps me feel in control. I feel I have accomplished something each day, and it frees my mind from over thinking and over worrying. In fact, cleaning changed my life.’
She amped up her partnership with cleaning parent company Joy of Clean last year to produce her signature laundry scent, Frosted Rose Wonderland.
Joy of Clean is the parent company of brands such as Bold, Lenor, Flash and Fairy.
Among her other products with the cleaning giant were the £3.50 Flash Spray Wipe Hinched Antibac Cleaning Spray in ‘wild berries’ and Bold White Musk and Golden Maple detergent pods, fabric conditioner and laundry gel.
Last year, Sophie was left heartbroken when her father Alan passed away ‘suddenly but peacefully’ in April 2024
According to The Sun, New Companies House documents show that the 34-year-old was able to do so as she reportedly has multi-millions in the bank
She also sold the Vacay Vibes collection of Febreeze Air Mist, Fairy-Max Power, Flash All Purpose Cleaner and Fairy dishwasher tablets.
Every product was put up for sale in Home Bargains, which led to her being honoured with a branded ‘Hinch Bargains’ truck.
Speaking about her achievement on Instagram at the time, the influencer said: ‘If you’ve followed my crazy journey from the start, you’ll know just how much this means to me. My mind is blown.’
Research recently revealed the author rakes in an average of £5,900 each time she posts on her social media – including ads for her cleaning products and other brand deals.
She was listed as the highest paid ‘homefluencer’ or ‘cleanfluencer’ in the UK – and the second highest worldwide – by ratings site GoCompare.
The mother created her Instagram account @mrshinchhome, in March 2018 and accumulated an incredible two million followers in just one year.
She now has 4.8 million loyal followers who rely on her for the best home cleaning tips and tricks.
Last year, Sophie was left heartbroken when her father Alan passed away ‘suddenly but peacefully’ in April 2024.
After her father passed, the influencer chose to take a social media break as she navigated her grief.
In the financial year to April 5, 2024, Mrs Hinch experienced her most profitable year since bursting onto the social media scene in 2018
She made an eye-watering £4,364,134 profit, compared to £2,789, 729 in 2023, selling brand-new cleaning products for household brands, The Sun reported
