AN URGENT search has been launched to find a missing seven-year-old boy.
Jay was last seen within the past hour inside the Asda, in Creechbarrow Road, in Taunton, when he wandered off.
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He was wearing a red and blue Newcastle football shirt, as pictured above, with black shorts and green trainers.
Jay is described as white, of slim build, and stands at about four foot and three inches.
The schoolboy has short brown hair.
A spokesperson for Avon and Somerset Police said: “We are urgently appealing for the public’s help to find missing Jay, aged 7.
“He was with his mum at the Asda, in Creechbarrow Road, in Taunton, when he has wandered off.
“Officers are out looking for him but we are asking for people to keep a look out for him.
“If you see Jay, contact 999 quoting log 628 of today (October 6). Alternatively, if you have any information, please call 101.”
