Posing on the rooftop of her penthouse flat in south London, Olivia Attwood found a novel way to plug her new drinks brand.
Naked to the waist, Olivia, 35, killed two birds with one stone, protecting the modesty of her breasts with two cans of her new beverage, Savano.
It was just one of the relentless PR stunts that the Love Island star had used to sell the drinks brand which she calls ‘my baby’.
In another attempt at publicising it, she strutted down a street in a sheer co-ord, carrying a golden Chanel bag, with cans of the drink hanging from a chain.
Even her ‘hard launch’ with her new, not-so-secret boyfriend Pete Wicks over the weekend featured a Moscow Mule from her range.
Those who know Olivia say she is ‘immensely proud’ of her new project.
Olivia Attwood told her fans she had created her own drinks brand two months ago. But it can now be revealed there is rather more to Olivia’s new drinks empire than meets the eye
While Olivia is indeed the majority stakeholder in Savano and is therefore entitled to call herself a founder, the cocktail company was founded by someone several years ago
Since launching Savano, Olivia has posted a further 14 times about the drinks brand. Even her ‘hard launch’ with boyfriend Pete Wicks over the weekend featured a can from the range
But, like so much of what she does (namely her sham wedding to Bradley Dack, which was never legally binding and done just for a television show), Olivia isn’t quite telling her fans the truth about Savano.
In two interviews, including one which featured in the drinks industry publication Bar Magazine, Olivia claims to have founded her drinks empire herself.
‘Moving from brand ambassador for best-in-class brands to founder is an exciting new chapter.
‘Savano has been created with my audience in mind. We’ve worked hard to create cocktails that feel genuinely premium.’
Sources tell me that while Olivia is indeed the majority stakeholder in Savano, the brand she has been so enthusiastically selling to her followers has a rather longer history.
In fact, the cocktails date back more than 16 years.
Before there was Savano, there was Tom Savano Cocktails. And in February this year the company was sold to Babco International for an undisclosed sum.
The firm, which owns drinks brands including Neptune Rum and Tofka Vodka, acquired the recipes and licensing before giving the business a glamorous makeover and relaunching it under the much snappier name Savano.
Olivia then became the majority stakeholder and the very glossy new face of the operation.
In two interviews, Olivia claims to have founded her drinks empire herself, saying: ‘Moving from brand ambassador for best-in-class brands to founder is an exciting new chapter’
Before there was Savano, there was Tom Savano Cocktails. In February this year, I can reveal, the company was sold to Babco International for an undisclosed sum
Tom Savano was founded in 2010 by James Kerslake, who was working in investment banking when he came up with the idea of bringing premium cocktails into people’s homes
Tom Savano was founded in 2010 by James Kerslake, who was working in investment banking when he came up with the idea of bringing premium cocktails into people’s homes.
The original range included a Hot Honey Margarita, Caipirinha, Margarita and Mojito.
And, shockingly, those old favourites have made the journey into Olivia’s new drinks empire.
Her Savano range now includes a Hot Honey Margarita, Caipirinha and Moscow Mule and are priced at £25 for a pack of six.
Only I’ve discovered that even those flavours were being made before Olivia arrived to put her name to them. The Hot Honey Margarita was released by Tom Savano in 2024, for example.
Yet when Olivia unveiled Savano in July, she described the drinks as having been ‘a year in the making’ with no mention of the brand’s history which dates back 16 years.
She added: ‘My baby Savano launched this week; it’s a canned cocktail company and you guys have been selling us out already so we’re going to get more stock. It’s going to come back into Sainsbury’s but right now you can shop it online on Amazon.
‘So this week, to celebrate the birth of my first child, I’m going to celebrate with a party. Of course, it’s what I do, have a party every other week.’
And that didn’t seem to bother Olivia when she invited fellow celebrities, influencers and television presenters to her launch party where she treated to a fully stocked bar, with Marvin Humes DJing on the roof, goodie bags packed with free drinks, stickers bearing Olivia’s face and Garnier products.
There was even a ‘naughty corner’ complete with trays of cigarettes and vapes, a tattoo artist and, in perhaps the ultimate display of commitment to the brand, Olivia herself got ‘Savano’ tattooed on her arm in red ink.
Though one has to wonder whether that was fake too!
