Sydney Sweeney is certain to cause a stir again with her latest sizzling new campaign.
The 28-year-old stars in a new ad for sports prediction market Novig, but her naked body threatens to distract from the product’s message.
Using sports equipment to protect her modesty, Sweeney managed to make everything from billiards to football sexy in a seductive and jaw dropping new ad.
‘Think you know sports? Prove it. Novig is just sports,’ she said.
While sitting naked on a basketball hoop, she continues: ‘So they wanted a show? Just sports.’
Sweeney, now wearing just shoulder pads and a football placed over her nether-regions, adds, ‘You can trade this sport.’
Sydney Sweeney is certain to cause a stir again with her latest sizzling new campaign
The 28-year-old stars in a new ad for sports prediction market Novig – but her naked body threatens to distract from the message of the advertisement
From billiards to hockey, Sweeney somehow managed to turn a variety of otherwise unsexy sports into something hot and heavy.
‘Just you, your takes, and sports,’ she continues.
Not surprisingly, the campaign sent fans into a frenzy.
‘She’s got the whole internet malfunctioning.. AGAINNNN,’ one commented.
It’s just the latest advertisement A-lister Sweeney has scored in her wildly-successful career.
Yet last year she faced controversy after she she appeared in an American Eagle ad featuring the tagline ‘Sydney Sweeney Has Great Jeans,’ a pun on ‘great genes’.
The phrase – and Sweeney’s blonde good looks – ignited a heated debate online when it launched in July with many accusing the company of promoting eugenics and white supremacy. Some even compared the ad to ‘Nazi propaganda’.
In an interview with People, the Euphoria star said that staying silent about the controversial ad only fueled the uproar.
Sweeney went completely naked as she sat atop a basketball hoop
She seductively modeled a soccer ball, wearing little more than cleats
One particularly racy moment saw Sweeney wear shoulder pads while shielding her nether-regions with a football
‘I was honestly surprised by the reaction,’ Sweeney said. ‘I did it because I love the jeans and love the brand. I don’t support the views some people chose to connect to the campaign.
‘Many have assigned motives and labels to me that just aren’t true,’ she added.
American Eagle took a strong stance against the backlash, maintaining the campaign focused on personal style, confidence and authenticity.
‘”Sydney Sweeney Has Great Jeans” is and always was about the jeans,’ the company stated in an August 1 post on Instagram. ‘Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.’
Despite an initial drop, the campaign soon reached its goal by standing out in a competitive market.
After the ad debuted, the buzz and debate enabled American Eagle to win a huge number of new customers. Soaring sales led to jean sell-outs and boosted investor interests.
Sweeney even managed to make billiards sexy
‘She’s got the whole internet malfunctioning.. AGAINNNN,’ one commented
‘Think you know sports? Prove it. Novig is just sports,’ she said
She swung a tennis racket in her underwear
