Prime Video has announced plans to invest more than $2 billion in Latin America between 2027 and 2030.
Details of the plan were announced last night at a Prime Video showcase event in Mexico City. The investment will span original programming, locally produced and acquired content, and live sports rights across Mexico, Brazil, Argentina, Colombia, and Chile, according to the announcement.
The streamer will also aim to double the number of local originals produced across these five countries compared to 2026. At last night’s showcase, local execs announced 25 new titles set for 2027. Upcoming originals for 2027 include La Oficina Season 2, Florence Cassez, Tremembé Season 2, Marília, Menem Season 2, Te Odio, Te Amo, Rojo Corazón, Catedrales, and Valentina.
“What’s happening in Latin America right now is extraordinary—the talent, the stories, the audiences,” said Kelly Day, vice president of international at Prime Video.
“Today we’re matching that energy with more than $2 billion through 2030 across original and licensed programming and sports. What excites me most is the breadth; this isn’t a bet on one country or one genre. It’s an investment in the entire region, across every way fans engage with Prime Video. This region deserves this level of ambition, and we’re delivering it.”
On the sports front, it was also announced that beginning September 26, Prime Video will become the new home for the Mexico National Team, delivering 38 home matches over four years.
