EXCLUSIVE: 20TH Century Studios won a heated auction for Persona, a novella by Marc Guggenheim, co-creator and EP of Arrow and one of the architects of the Arrow-verse franchise. Paul Feig, the Bridesmaids helmer who is coming off the hit The Housemaid, will direct. Deal is 7-figures.
Studio is keeping the concept under wraps, but Deadline hears this is a Fatal Attraction-style thriller with a very modern twist. Guggenheim lands his second 7-figure deal in the past half year; he co-wrote and is EP on An Innocent Girl, a movie filming now and starring Keri Washington, James Marsden, Chloe East and Colman Domingo. He’s also developing the series The Measure for NBC and Higher Ground Productions.
Guggenheim and Feig are repped by CAA; Guggenheim is managed by Cliff Roberts at Syndicate Entertainment and lawyered by Raymond Tambe and Wendy Kirk.
